#United States #Newark #KATSEYE #5® Gum #Senses Collection

5® Gum Teams Up with Global Sensation KATSEYE

In an exciting collaboration, 5® Gum, known for its bold flavors and unforgettable taste, is joining forces with KATSEYE, a rapidly rising global music sensation. The two are set to deliver a groundbreaking experience that intertwines music and sensory perceptions, under the engaging theme "Stimulate Your Senses." This unique partnership aims to provide fans with an immersive journey that amplifies the feeling of chewing 5 gum through captivating music and unforgettable collectible items.

The Senses Collection

The flagship product of this collaboration is the 5 gum x KATSEYE Senses Collection. This limited-edition collection encompasses five tangible, custom collectibles, each dedicated to one of the five senses: sight, sound, scent, touch, and taste. Each product has been thoughtfully crafted with contributions from KATSEYE’s members, ensuring that every item embodies their artistic essence.

• - Sight: The visual element includes a UV-activated, glass-blown marble that combines each KATSEYE member's unique iris colors with vibrant flavors of 5 gum, creating a captivating visual experience.
• - Sound: A specially autographed pressing of KATSEYE's BEAUTIFUL CHAOS album is featured, alongside exclusive stickers that allow fans to personalize the album cover, making it a unique keepsake.
• - Scent: The scent collectible takes the form of a custom room spray that captures the invigorating aroma of a 5 gum flavor infused with a personal touch from one of KATSEYE's members.
• - Touch: Included in the collection is a personalized 5 gum wrapper, reflecting the tactile joy of the chewing experience, with a unique imprint designed by a KATSEYE member.
• - Taste: To complete the collection, fans will receive a pack of their favorite KATSEYE member’s chosen 5 gum flavor, allowing them to savor the taste while enjoying the music.

A Multi-City Tour Experience

In addition to the Senses Collection, 5 gum is partnering with KATSEYE as they embark on their sold-out Beautiful Chaos tour, making appearances at five select stops: Minneapolis, New York City, Atlanta, Dallas, and Los Angeles. At these shows, concert-goers will have the opportunity to experience sensory surprises and purchase limited-edition 5 gum packs that enhance the overall concert experience. The collaboration aims to create lasting memories for fans, inspiring a deeper connection between the audience, the music, and the vibrant world of gum.

A Message from the Brands

Maria Urista, Marketing Vice President of Mars Wrigley North America, expressed enthusiasm about this collaboration, stating, "5 gum is all about creating unforgettable sensorial experiences for fans. Through this year's musical partnership with KATSEYE, we're taking it even further by giving people a true taste of how it feels to chew 5 gum." This commitment to innovating the sensory experience reflects both brands' dedication to connecting with their audiences in a refreshing and interactive manner.

Join the Experience

Fans interested in the 5 gum x KATSEYE Senses Collection can look forward to six exclusive drops occurring daily from October 6 to October 11 at 12 p.m. ET, featuring each member's personal collection on different days through 5gum.com/KATSEYE. Additionally, eager fans are encouraged to follow 5 gum on social media platforms such as Instagram and TikTok to stay updated on all the latest news and events related to this electric collaboration.

This partnership not only represents a momentous fusion of music and flavor but also provides fans with an expansive and memorable experience that merges their favorite senses with the beats of KATSEYE. The 5 gum x KATSEYE collaboration embodies the pursuit of creativity, encouraging fans to feel, taste, and connect in exhilarating new ways.