#Japan #Tokyo #Kirei Style #Beauty Survey #Compliments

Insights from Kirei Style's Beauty Survey

In a recent survey conducted by Bizki Company, which operates the beauty and health information platform Kirei Style, insights into women's preferences for compliments from men have been uncovered. A total of 2,000 women aged between 20 and 59 participated in this nationwide questionnaire, which was conducted through online research on February 17, 2025. The results reveal intriguing patterns based on age and marital status regarding the most gratifying compliments from the opposite sex.

The Top Compliments

The survey explored various compliments women appreciate from men. Here are the results of the most favored expressions:
1. You're cute – 31.7%
2. You're beautiful – 23.5%
3. You're kind – 23.5%
4. You're smart
5. You're stylish
6. You're fun
7. You're unique
8. You're capable
9. Others – Additional answers included remarks like “You look young” and “You are easy to talk to.”

Age-wise Analysis

While the results broadly resembled across different age groups, the responses highlight a notable trend among women in their 50s, especially regarding the compliment of being kind. This demographic appears to value kindness in interpersonal relationships more, potentially shaped by their life experiences. Women in this age group perhaps find deeper joy in compliments that recognize their inner qualities rather than just their appearance, emphasizing the importance of emotional connection over superficial charm.

Marital Status Breakdown

When dissecting the responses by marital status, married women consistently scored higher than single women when it came to appreciating compliments such as