Introducing WHDC Acrodea's Capsule Toy Division with a Charitable Twist

WHDC Acrodea Launches Capsule Toy Division

WHDC Acrodea, a wholly-owned subsidiary of THE WHY HOW DO COMPANY, has unveiled its new Capsule Toy Division in response to its business expansion goals. Headquartered in the energetic Tokyo, this company has a clear vision to merge entertainment with social contribution, a path it has successfully navigated through the collaborative project "Catchu The Future" and the support initiative "NyanBiYori" aimed at aiding stray cats.

Acrodea has been an advocate for stray cat support, previously engaging in numerous initiatives that promote kindness and awareness for these animals. The innovative collaboration with the creative embroiderer and goods designer SUIMIN represents a notable venture where cuteness meets social responsibility in a series of capsule toys.

Infusing Charitable Actions with Fun

The first product launch from this initiative features a collaboration between SUIMIN and the NyanBiYori project. Every purchase of an item from this collaboration will contribute 100 yen to the "Sakura Neko TNR" program, which focuses on neutering and returning community cats to minimize their population and improve their lives.

NyanBiYori aspires to highlight the unique personalities and cuteness of rescue cats, creating a communication space where these themes are delivered with kindness, fun, and creativity. The broader aim lies in eradicating suffering from the cat population, ensuring that current strays receive support while preventing further abandonment.

Seasonal Cat-Themed Designs

A wonderful aspect of this capsule toy collection is the original illustrations that celebrate both rescue cats and the changing seasons. SUIMIN's signature touch imbues each accessory with warmth and humor, appealing to a broad audience and inviting laughter. The designs are not only visually appealing, they also convey a deeper message of care and support.

Product Information

- Product Name: "NyanBiYori x SUIMIN Active? Transport Cats Keychain" (5 Variations - Random Inclusion)
- Release Date: Rolling out from mid-October 2025
- Price: 500 yen (tax included) per capsule
- Description: These playful keychains depict a cat that has come to life, making it a delightful companion for outings.

- Product Name: "NyanBiYori x SUIMIN Reversible Transport Cat Keychain" (5 Variations - Random Inclusion)
- Release Date: Rolling out from mid-October 2025
- Price: 500 yen (tax included) per capsule
- Description: Featuring a cat that brings tasty autumn treats, enjoy the dual-sided acrylic design.

What is "Sakura Neko TNR"?

The "Sakura Neko TNR" initiative, promoted by the Animal Fund, focuses on preventing the birth of new stray cats through a TNR (Trap-Neuter-Return) approach. By marking the ears of neutered cats with a cut resembling cherry blossoms, this campaign aims to reduce breeding while fostering coexistence between communities and cats.

About SUIMIN

SUIMIN is an embroidery artist and goods creator famous for her affection towards cats. Her whimsical approach combines an array of cute, quirky expressions that evoke smiles and a sense of nostalgia. Her works reflect the playful antics and charming personalities of cats, highlighting their essential role in our lives. You can follow her creative endeavors on her official social media platforms:
- Official Website
- Instagram
- X (formerly Twitter)