#USA #San Francisco #MacFarlane Partners #LegacyFirst #Urban Investment

MacFarlane Partners Unveils LegacyFirst

In a significant move aimed at enhancing urban investment management, MacFarlane Partners has announced the strategic spinout of a new venture, LegacyFirst. This development stems from a collaborative effort led by Victor MacFarlane and Landon Taylor, designed to maximize real estate assets in major gateway cities across the U.S.

A New Venture in Urban Revitalization

On November 13, 2025, MacFarlane Partners confirmed the creation of LegacyFirst, a vertically integrated organization that focuses on commercial real estate investments and services. The initiative will help client partners unlock the full potential of their real estate holdings, transforming them into economic powerhouses. This new entity is expected to play a pivotal role in urban revitalization projects, emphasizing economic prosperity for communities while promoting sustainability.

Victor MacFarlane, the Founder and CEO of MacFarlane Partners, expressed pride in his long-standing partnership with Taylor, particularly highlighting their collaborative efforts on high-impact projects like Freedom West 2.0 in San Francisco. He stated, “Our partnership has yielded transformative results, and I look forward to expanding our focus on impactful investments.”

Freedom West 2.0: A Model for Transformative Investment

The Freedom West 2.0 project, which involves revitalizing four city blocks in the Fillmore District of San Francisco, serves as a prime example of the type of projects that LegacyFirst intends to pursue. Valued at over $2.3 billion, this revitalization effort aims to preserve the existing community, restore cultural significance, and provide mixed-income housing options along with a center for STEM education and entrepreneurship.

The project promises to foster a collaborative environment where innovation and culture can prosper without displacing long-term residents. By integrating residential, commercial, and cultural spaces, Freedom West 2.0 aspires to be a blueprint for future urban developments. Victor emphasizes this holistic approach, stating that it’s essential for cities to grow while ensuring shared prosperity among residents and the wider region.

LegacyFirst’s Strategic Focus

LegacyFirst is strategically positioned to leverage the achievements of Freedom West 2.0 while broadening its portfolio to include urban investments in targeted markets. By collaborating with family offices, civic institutions, and select institutional investors, the firm aims to create opportunities for generational wealth by transforming underperforming commercial real estate into high-value assets.

As Landon Taylor takes the helm as CEO of LegacyFirst, he anticipates creating substantial impacts alongside MacFarlane. “Our mission is to empower our clients and their communities,” he remarked, highlighting the inherent responsibility tied to managing others' legacies.

MacFarlane Partners: A Legacy of Urban Investment

MacFarlane Partners, founded in 1987, has been at the forefront of institutional investment in urban markets, advocating for strategies that uplift communities while ensuring sustainable development. Known for its landmark joint venture with Magic Johnson in 1996, this firm has consistently pioneered urban investment approaches that balance profit and community well-being.

The firm’s ongoing projects like the Mandela Station in Oakland and the Freedom West initiative showcase MacFarlane Partners’ commitment to guiding urban revitalization efforts that anchor community futures.

Summary

As MacFarlane Partners regains its focus on operational efficiency and investment management, the establishment of LegacyFirst marks a significant step in their innovative journey. By maintaining an unwavering commitment to creating lasting social impact, both companies aim to establish a sustainable legacy of urban renewal and economic development for years to come.

For more details, interested parties can visit the MacFarlane Partners website and keep abreast of further updates about LegacyFirst's ongoing projects.