Matsuya Introduces the Devil Chicken: A Sri Lankan Culinary Delight
Matsuya Foods, a renowned brand based in Musashino, Tokyo, is set to launch an exciting new dish known as "Devil Chicken" on July 8, 2025, at 10 AM. This mouthwatering creation is a collaboration with the Sri Lankan embassy, which has put its stamp of approval on this special menu. The Devil Chicken promises to deliver an authentic taste of Sri Lanka right to your dining table.
Collaboration with the Sri Lankan Embassy
After months of diligent planning and numerous meetings with the Sri Lankan embassy, the decision was made to feature the classic Sri Lankan dish, Devil Chicken, at Matsuya. The representative and his team have worked closely with Matsuya to ensure that the flavors and presentation genuinely reflect the essence of Sri Lankan cuisine. The result is a dish that embodies both authenticity and a contemporary twist.
The Flavor Profile: Spicy and Savory
At the heart of the Devil Chicken is chicken marinated with a special blend of Sri Lankan spices and a robust chili sauce, creating a dish that packs a punch. The dish consists of succulent chunks of chicken tossed with bell peppers and onions, enhanced by a secret curry flavor that adds depth to its taste. Diners can expect to experience a delightful sensation that is simultaneously spicy and satisfying, as the dish is designed to be both palate-pleasing and fulfilling.
The feedback from a preview launch in March 2025 was overwhelmingly positive, with customers raving about its addictively spicy flavor. Comments like "It's spicy but really delicious!" and "The flavor is more intense than I expected!" highlight the excitement surrounding this new offering. The clever combination of spices, chili sauce, and Matsuya’s signature chunky chicken results in a dish that is both bold and appetizing. The added crunch of the bell peppers and the sweetness of the onions elevate the eating experience, ensuring that each bite is a heavenly blend of flavors.
Special Mobile Coupons
To celebrate the launch, Matsuya is offering a special discount on the Devil Chicken when ordered through their mobile coupon system. From July 8 to July 15, 2025, consumers can take advantage of a 50 yen discount on the Devil Chicken, making it an ideal time for food enthusiasts to try this new delicacy.
- - Devil Chicken Price: 850 yen
- - Devil Chicken Beer Set: 1,250 yen
(Note: Take-out is available; beer set not included. A separate fee applies for miso soup when taking out.)
How to Experience the Devil Chicken
This dish will be available at most Matsuya locations across Japan. Interested customers can also find exclusive deals and coupon information on the official Matsuya website and app. Matsuya Foods has made ordering food easy through various mobile payment solutions that provide excellent cashback benefits, encouraging more customers to enjoy their delicious offerings at a convenient price.
Don't miss your chance to savor this Sri Lankan-inspired dish at Matsuya. Follow Matsuya’s official X (formerly Twitter) account for updates on new menus, campaigns, and regional specialties. Join the adventure by trying out the Devil Chicken—an experience that promises nothing short of an explosion of flavors!
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Enjoy the Spicy Journey Ahead!
Matsuya invites all food lovers to dive into a delightful culinary adventure with the introduction of the Devil Chicken, where every bite is a step towards the vibrant flavors of Sri Lanka!