#Japan #Tokyo #Haircare #SILK THE RICH #THE RICH

Introducing SILK THE RICH

Aiming to create those special moments with an ethos of luxury, THE RICH Co. (located in Shibuya, Tokyo), led by CEO Yuta Miura, is thrilled to announce the launch of its latest line of haircare products: SILK THE RICH [High Moist & Repair]. Set to hit stores nationwide on September 25, 2025, this line consists of four products: shampoo, treatment, single-use pouches, and hair oil, specially formulated to address the common issues faced by women battling high levels of damage and unruly curls.

Focus on Restoration

This new series greatly enhances the already popular SILK THE RICH lineup, renowned for its excellent reparative qualities and luxurious fragrances. The products are designed specifically for those grappling with stubborn frizz and seriously damaged hair. With a rich and indulgent texture, accompanied by the elegant and vibrant scent of Unveil Rose Bouquet, your daily bathing routine transforms into a salon-quality experience.

Product Highlights

1. Specialized Formula for High Damage and Frizz
- Years of development led to the Moist & Repair formula, which boosts hair restoration, hydration, and frizz management.
- Featuring three premium silk components along with carefully selected beauty ingredients, this formula focuses on repairing hair from within while smoothing out frizz. The hydrating ingredients target highly damaged hair, resulting in shiny, smooth, and well-consolidated hair that you'll love to touch.

#### Silk Components
- Hydrolyzed Silk: Exceptional penetrability and adhesion properties that repair cuticular damage, elevating shine and manageability.
- Pro Moist Silk: A gentle cleansing silk component that provides high reparative properties while cleansing.
- Silk Polymer: Coats damaged hair for smoothness and ease of movement.
- Nano Silk: Micronized silk that penetrates the cuticle to provide deep repair while maintaining moisture and UV protection.
- Golden Silk: A rare type of silkworm that produces a luxurious shine, restoring luster to damaged hair.

2. Elegantly Scented
- The elegant scent of Unveil Rose Bouquet combines soft floral notes that transform your hair washing experience into something special.
- This scent evolves throughout the day, transitioning from a luscious blend of cassis, lychee, and lily of the valley to soothing notes of amber, musk, and vanilla.

3. Experience of Silky Hair
- The delicate foaming shampoo envelops the scalp and hair, while the luxurious cream treatment provides targeted repair. Combined with the lightweight oil, these products ensure a smooth and elegant finish.

Product Specifications

• - SILK THE RICH High Moist & Repair Shampoo

Volume: 250mL
Price: ¥1,980 (including tax)
Release Date: September 25, 2025 (Online pre-release from September 18, 2025)

• - SILK THE RICH High Moist & Repair Treatment

Volume: 250mL
Price: ¥1,980 (including tax)
Release Date: September 25, 2025 (Online pre-release from September 18, 2025)

• - SILK THE RICH SP&TR 1DAY Pouch

Volume: 10mL+10mL
Price: ¥198 (including tax)
Release Date: September 25, 2025

• - SILK THE RICH Hair Oil URB

Volume: 50mL
Price: ¥1,980 (including tax)
Release Date: September 25, 2025 (Online pre-release from September 18, 2025)

For purchase, visit our website.

About THE RICH

Company Name: THE RICH Co., Ltd.
Headquarters: 1-15-6 Ebisu Nishi, Shibuya, Tokyo, Japan
CEO: Yuta Miura
Official Website: https://about.silktherich.com/company
Product Information: https://about.silktherich.com/
YouTube Channel: Watch Here

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