Emergence of Emerald Clinical Trials
In a notable transformation, George Clinical, a prominent player in the global clinical research organization (CRO) arena, has officially rebranded itself as Emerald Clinical Trials. This significant change is not merely cosmetic; it reflects the organization's unwavering commitment to delivering high-quality services and deep expertise in clinical trials across therapeutic areas. With over two decades of operational experience, the rebranding is a strategic move to emphasize the company's dedication to mitigating risks in global clinical development.
Emerald Clinical Trials continues to provide comprehensive end-to-end services aimed at enhancing lives while promoting innovation in clinical research practices. The firm has carved a niche for itself with its specialized knowledge in Oncology and Cardio-Renal-Metabolic (CRM) therapeutic areas, along with a strong presence across the Asia-Pacific region. The newly branded company extends its reach, operating directly in 42 countries and partnering in 70 others to ensure the effective execution of clinical trials worldwide.
Strengthening Client Relationships
The new Emerald branding signifies a robust alliance with patients, customers, and partners, reinforcing the company’s commitment to building long-lasting relationships founded on trust and reliability. Mary Gunn, CEO of Emerald Clinical Trials, stated, "For the past two decades, we have focused on delivering high-quality trials that merge a global footprint with a personalized approach. This transformation underscores our role as a trusted partner in clinical trials, reiterating our commitment to our clients."
A key aspect of Emerald’s success is its customer-centric ethos, which fosters enduring partnerships built on measurable success and reliability. The company’s record of repeat business and industry accolades affirms its competence in delivering predictable outcomes in clinical trials.
Agile Approach in Clinical Research
Dr. Daniel Tillett, CEO of Race Oncology and a client of Emerald, noted that finding a CRO with a flexible methodology tailored to individual trial needs is crucial. "Agility is essential for biopharmaceutical companies that need a partner capable of adapting alongside them, instead of being bogged down by bureaucratic obstacles. This is a distinct strength of Emerald Clinical Trials," he remarked.
Emerald Clinical Trials aims to offer the vast resources and expertise of a large CRO while assuring the attentive service typically associated with a smaller partner. This combination allows the company to meet the diverse needs of various clients, ranging from emerging biotechs to established pharmaceutical giants.
Expanding Global Potential
Positioned as a leading CRO, Emerald Clinical Trials collaborates with over 100 biotech firms and six of the top ten pharmaceutical companies globally. This development signifies not only a rebranding but a reaffirmation of the company’s operational prowess and scientific excellence. By offering specialized clinical trial services across all phases, Emerald is set to maintain its distinguished status within the clinical research landscape.
In summary, the rebranding to Emerald Clinical Trials embodies the growth, vision, and renewed commitment of this iconic CRO to enhance the success of global clinical research. As the company progresses into this new chapter, it aims to continue its mission of ensuring the safe and effective delivery of therapies to patients worldwide through innovation and reliable services.
For more details on Emerald Clinical Trials and its offerings, visit
www.emeraldclinical.com.