#Japan #Tokyo #Financial Education #SBI Securities #Bread Thief

SBI Securities and the 'Bread Thief' Campaign

In an innovative move to engage families in financial literacy, SBI Securities has announced the launch of a collaborative campaign with the beloved children's book series, 'Bread Thief'. Running from September 1, 2026, to November 30, 2026, this initiative aims to provide parents and children with the tools to discuss financial futures in a fun and educational manner.

Overview of the Campaign

The campaign, titled 'Let's Start with the Bread Thief! A Campaign to Think About Money Futures as a Family', will reward all participants who meet specific criteria with an exclusive 'Bread Thief' original pocket money book. This book is designed to promote meaningful dialogues about money management between parents and their children. Furthermore, out of those who qualify, 750 lucky individuals will be drawn to receive exclusive 'Bread Thief' merchandise.

Why This Campaign Matters

In today's fast-paced world, discussing financial topics with children is often overlooked. SBI Securities recognizes the importance of these conversations and aims to create an environment where families can comfortably explore financial topics. The 'Bread Thief', illustrated by Keiko Shibata, has won hearts across generations since its first publication in 2020. Its whimsical nature and humorous perspective on everyday life make it an ideal partner for discussing finance in a relaxed and approachable context.

Campaign Details

Participants wishing to engage in the campaign must meet the following conditions:
1. Open a child account with SBI Securities during the campaign period.
2. Enter the campaign.
3. Deposit ¥20,000 or more into their child account and then transfer a minimum of ¥20,000 into SBI Hyper Deposits.
- Note: To utilize SBI Hyper Deposits under a child’s name, both the parent and child must be account holders at SBI Securities and SBI Shinsei Bank.

By fulfilling these requirements, participants will receive a special 'Bread Thief' pocket money book, which facilitates learning about money management in a fun and engaging way.

Attractive Rewards

In addition to the exclusive pocket money book, participants will have a chance to win:

• - A Prize A: Limited Edition Stainless Steel Bottle (100 recipients)
• - Prize B: Original Drawstring Backpack (150 recipients)
• - Prize C: Eco-Friendly Bag (500 recipients)

These attractive prizes are designed to enhance the fun and educational experience of the campaign, making it not just an opportunity to learn but also to enjoy unique merchandise that resonates with the family and children.

About the 'Bread Thief'

The 'Bread Thief' series has garnered several prestigious awards, with its unique blend of humor and surreal storytelling capturing the imaginations of readers aged 0 to 100. Having sold over 6 million copies, it continues to be a beloved choice for families looking to spark their children's imagination while subtly introducing real-world concepts like finance.
More information about the series can be found on the official website.

Conclusion

SBI Securities is committed to supporting families as they navigate financial literacy and guidance into the future. By facilitating discussions about money management with the help of delightful characters from the 'Bread Thief' series, the company is paving the way for crucial conversations in the family unit. Stay tuned for more updates as the campaign approaches, and don’t miss the chance to engage with your child in a fun, educational way!

For more details about the campaign and how to participate, please visit the official campaign page: SBI Campaign Page