#Japan #Tokyo #Innovation with Amana #Creativity in R&D #Amana Seminar 2025

Exploring Innovation Through Creativity

On June 25, 2025, Amana, a leading communication transformation company, will host a seminar titled Innovate with Creativity: When Creativity Changes Questions, R&D Innovation Begins. This event will emphasize the vital role of creativity in driving innovation, particularly for R&D and new business development teams in large corporations.

The seminar will be held as a real-life event at Amana's Tennoz office in Tokyo, providing an excellent opportunity for attendees to engage in lively discussions and network during the workshop and交流会 (networking session) following the seminar. With the rapid pace of change in various industries, many companies find themselves challenged by the constraints of existing frameworks, which often hinder truly innovative thinking.

To shed light on these challenges, Yuko Nakani, a leader in Shiseido’s open innovation program, fibona, will present a session that explores how co-creation with diverse fields, integrating creative personnel, and reinterpreting questions can accelerate innovation. Her presentation promises to be insightful, offering attendees practical methods and perspectives to empower R&D efforts.

The seminar aims to provide participants with actionable insights that can help them involve stakeholders effectively, break away from researchers' conventional mindsets, and foster new market- and society-aligned values. Under the guidance of Kazuyuki Koyama, editor-in-chief of designing, this interactive session will focus on how to accelerate corporate innovation, facilitating dialogue among participants to share ideas and experiences.

About Reframe Studio

Reframe Studio serves as a collaborative platform where practitioners from diverse fields like design and innovation come together to reinterpret current states through a common question. This space encourages resonance among participants as they exchange ideas, cultivating a fertile ground for future innovations and actions.

Featured Speakers

• - Yuko Nakani: Manager at Shiseido's Brand Value Development Research Institute. With a master's degree in material science from Nagoya University, she joined Shiseido post-graduation, where she has worked on skincare formulation research, fundamental research on cosmetic bases, and innovative project leadership within Shiseido's R&D strategy and fibona program.

• - Kazuyuki Koyama: Editor-in-Chief of designing. A skilled professional who transitioned from architectural design to become independent after launching designing in 2017. He has contributed to various prominent design events and publications, highlighting the intersection of design and innovation.

Who Should Attend?

This seminar is an excellent opportunity for:

• - Individuals looking to expand their R&D department or translate research achievements into new business ventures.
• - Professionals aiming to catalyze tangible innovations through collaboration across different sectors.
• - Leaders seeking to disrupt entrenched mindsets among researchers and foster transformative thinking.
• - Project managers focused on enhancing organizational creativity and tackling new value creation challenges.
• - Stakeholders keen on embedding a culture of innovation within their organizations.

Event Details

• - Date: June 25, 2025 (Wednesday) from 17:00 to 18:30
• - Venue: Amana Tennoz Office
• - Capacity: 50 participants (lottery will be held if applications exceed capacity)
• - Participation Fee: Free
• - Registration Link: Register here
• - Contact: Tel: 03-3740-4011, Email: event@amana.jp

About Amana

Founded in 1979 as an advertising photography production company, Amana has since expanded into a leading visual production firm specializing in a wide array of services including still and motion graphics. The company focuses on creative communication solutions that convey client values and engage audiences, leveraging over 15,000 projects' worth of experience to drive successful outcomes. Additionally, Amana supports clients in enhancing their communication strategies and promoting digital transformation through innovative solutions.

Amana Company Overview

• - CEO: Go Akira Kaneko
• - Location: 2-2-43 Higashi-Shinagawa, Shinagawa-ku, Tokyo
• - Founded: April 1979
• - Capital: 1 billion yen
• - Employees: 430 (as of January 1, 2025)
• - Business Focus: Visual communication strategies, branding, content creation, and various promotional activities.
• - Website: Amana