#Spain #Barcelona #Apex #TCL CSOT #MWC 2025

TCL CSOT's Vision for the Future of Display Technology

TCL CSOT, a global leader in display technology for over 15 years, showcased its groundbreaking APEX display technology at the Mobile World Congress (MWC) 2025 held in Barcelona. Aimed at revolutionizing the visual experience, APEX embodies a significant leap in innovation, emphasizing not just superior picture quality but also user well-being, sustainability, and cutting-edge design.

According to Jun Zhao, CEO of TCL CSOT, "APEX has set a high standard for visual immersion, prioritizing not only outstanding image quality but also user well-being, sustainability, and innovative design." This commitment is reflected in their exceptional offerings, which integrate vibrant colors and enhanced energy efficiency while simultaneously reducing carbon emissions and employing responsibly sourced materials. The principles of APEX revolve around four key pillars: Amazing, Protective, Eco-friendly, and the limitless future imagination represented by 'X'.

Amazing: A Pleasurable Display Experience

The APEX display solutions are designed to deliver an enjoyable viewing experience characterized by high contrast, extensive color ranges, ultra-high resolution, high refresh rates, and versatile form factors. These features ensure clarity and vibrancy in images, even under varying lighting conditions and wide viewing angles. At MWC 2025, TCL revealed their 13-inch tablet display, the world’s first 4K AI tablet screen, with an impressive refresh rate of 144Hz that exemplifies these attributes.
In collaboration with Lenovo, TCL also unveiled the first 14-inch OLED screen with an under-panel camera integrated into the Lenovo Yoga Slim 9i. This highlights the versatility of APEX technology, which integrates seamlessly across diverse devices.

Protective: Reliable Visual Health

Prioritizing the protection of visual health, APEX addresses common concerns like eye fatigue. Their displays minimize blue light emission, reduce glare, limit flickering, and optimize image quality in line with ambient light conditions, helping maintain immersive image quality. At MWC 2025, attendees were introduced to TCL’s WQHD 120Hz mobile screen featuring circular polarization for eye protection and a biomimetic laptop display inspired by the eyes of moths, catering to visual comfort.

Eco-friendly: Sustainable and Low Carbon

TCL CSOT champions sustainability throughout the lifecycle of their products. The APEX brand incorporates advanced transmission technologies and energy efficiency measures, including low-energy materials whenever feasible. Notably, they launched a 6.36-inch energy-efficient display, which, through innovative circuit technology, reduced overall energy consumption by 31% compared to previous LTPO screens. Similarly, their 2.56-inch ultra-low power VR display demonstrates a 40% increase in luminous efficiency owing to COA technology and high-efficiency Mini LED backlighting.

X: Imagination for an Unlimited Future

Going beyond merely crafting outstanding products, TCL CSOT envisions fostering unique consumer interactions by merging display technology with art—thus bridging creativity and innovation. The introduction of their Inkjet OLED (IJP) technology ushers in a new realm of visual immersion. This technology, uniquely characterized by continuous RGB pixels, ensures stunning color consistency across various brightness levels. Notably, TCL produced the world’s first 21.6-inch professional IJP OLED 4K display, achieving 99% coverage of the DCI-P3 color gamut.

With a luminous efficacy of 50-60%, their IJP OLED provides heightened brightness and contrast, as reflected in the world’s brightest IJP QD-EL laptop display (350 nits). The IJP technology also boasts over 90% material efficiency and a 20% reduction in carbon emissions compared to traditional OLEDs.

Conclusion

The IJP OLED solutions from TCL CSOT enhance visual fidelity across smart devices—encompassing smartphones, laptops, VR devices, and more. With an unwavering commitment to performance, energy efficiency, and material sustainability, the APEX display technology not only promises to redefine present-day visual experiences but also paves the way towards an innovative and sustainable future.

About TCL CSOT

Founded in 2009, TCL China Star Optoelectronics Technology Co., Ltd. (TCL CSOT) has emerged as a pioneering global innovator in display technologies. Offering advanced LCD, OLED, and MLED technologies, its applications span across televisions, mobile devices, tablets, laptops, monitors, automotive displays, VR/XR displays, and commercial screens. TCL CSOT operates multiple R&D facilities and 11 production lines, dedicated to delivering cutting-edge display solutions while fostering a dynamic and sustainable display ecosystem. As part of TCL’s global Olympic partnership through 2032, TCL CSOT is committed to providing a range of display solutions to enhance the Olympic experience.