#Japan #Tokyo #B.A Foundation #B.A Skincare #Pola Cosmetic

B.A Day Plump Foundation Launch

On August 1, 2026, Pola Inc., headquartered in Shinagawa, Tokyo, will unveil the highly anticipated B.A Day Plump Foundation. This new product arrives in six shades, each priced at ¥13,750 (excluding tax). Customers can also purchase a separate case with its own spatula for ¥2,750 (excluding tax).

Concept and Development

Pola’s B.A brand has always embraced the philosophy that makeup should blend seamlessly with skincare. The brand’s motto is, “Our makeup embodies B.A skincare.” This revolutionary foundation is developed with the same cutting-edge research and insights that have characterized the B.A Cream line.

The foundation elevates the skincare approach, integrating years of research focused on skin firmness and resilience. It’s designed to not only enhance makeup application but also reflect the principles of skincare, ensuring a radiant finish throughout the day.

Product Features

The unique formulation of the B.A Day Plump Foundation shares its design philosophy with the renowned B.A Cream. It aims to achieve a plush and firm appearance, whether through makeup effects or skincare benefits.

Formulation Details

The foundation uses a groundbreaking all-around plump formula designed to fill the skin with a soft, bouncy firmness. Here are its key aspects:

1. Emulsion Technology: Utilizing the emulsification technology found in B.A Cream, this foundation promises to maintain a lasting firmness.
2. Instant Lifting Effect: It aims to instantly reduce shadows created by sagging and hollowness, providing a lifted, firm look.
3. Long-Lasting Wear: Uniquely formulated to resist dullness and keeps the makeup intact until evening, employing the self-renewing veil technology from B.A Cream.

Ingredients

This foundation incorporates several beauty ingredients consistent with the B.A 7th Generation Basic Skincare line, including the unique BA Core Extract. The formula is enriched with five different moisturizing components, including BA Core Extract, EG Clear Extract, YAC Extract, FP Clear Extract, and White Sakura Bark V, all working in harmony to achieve a plump and hydrated appearance.

Application Feel

Users will be greeted with an immediate sensation of plumpness - the texture feels soft and bouncy right upon application.

Availability

B.A Day Plump Foundation will be available through approximately 2,500 outlets including Pola Beauty Directors, cosmetics and esthetic shops “Pola The Beauty,” flagship store “Pola Ginza,” 108 department store corners, and the Pola official online store (https://www.pola.co.jp/ec/). Additionally, there will be 11 airport duty-free store corners across Japan, expanding access and convenience for customers.

Looking beyond Japan, this foundation will gradually hit the markets in nine countries and regions including Mainland China, Hong Kong, Taiwan, Macau, Thailand, Singapore, South Korea, Malaysia, and Indonesia.

Pricing Information

• - Product Name: Pola B.A Day Plump Foundation
• - Type: Moisturizing cream, makeup base, foundation
• - Price: ¥13,750 (excluding tax)
• - SPF: SPF25, PA++
• - Refill: Available in six shades, each 30g
• - Separate Case (with spatula): ¥2,750 (excluding tax)

The B.A Day Plump Foundation represents Pola’s dedication to combining superior skincare with makeup artistry, setting a new standard in cosmetic performance and holistic skin benefits.