Experience the Essence of 3.5 Billion Years of Beauty with ALLPAIR

Introduction to ALLPAIR

Allpair, a Tokyo-based skincare brand, is set to make waves at the upcoming "Beauty World Japan Tokyo 2026" exhibition, commencing on May 18, 2026. This event comes with the release of their new main visual, designed to epitomize the brand’s unique worldview and rich heritage, namely, 3.5 billion years of beauty. The company, represented by CEO Tomomi Serizawa, aims to showcase their commitment to skincare that resonates with consumers’ modern-day needs.

Background of the Exhibition

In recent years, the Japanese skincare market has seen a surge in consumer demands for formula effectiveness, ease of use, comfort, and simplicity. As a response to this, Allpair has sought to integrate a seamless approach that balances quality and continuity in daily skincare routines through their flagship brand, DERMA LE GINZA.

Highlighting their approach to hydration, Allpair goes beyond standard moisturizing, proposing a "moisture design" philosophy that aligns with current trends. The exhibition seeks to impart a sense of the “quiet strength” necessary to maintain skin beauty in an ever-evolving world.

The Main Visual Launch

The newly released main visual statement from Allpair encapsulates three core values: cleanliness, sophistication, and high functionality. The aesthetic combines transparent color tones and subtle light nuances that signify product quality and understated presence. Designed thoughtfully to harmonize with the exhibit space, the imagery aims to allow visitors to experience the brand's essence intuitively.

The model for this year's campaign is Saki Hiba, who reprises her role for the third consecutive year. Depicting "elegance," "quiet strength," and "refined beauty," she embodies the brand’s values, contributing to a coherent identity that evolves with time. Continuing with the same model highlights a sense of unity and reinforces the brand’s image in the eyes of their customers.

Featured Products

Among the exhibits, the RADIANCE FIRM MOISTURE LOTION stands out. Priced at 16,500 yen for 150mL, this lotion focuses on enhancing skin hydration visibly and offers a refreshing texture that deeply nourishes. Its formulation stands out for its ability to be integrated smoothly into daytime skincare routines, offering both comfort and luxury.

Additionally, the MOISTURE FACE CREAM, retailing at 59,400 yen for 45g, emphasizes skin hydration while wrapping the face in a luscious finish. This dense cream serves as the ideal finale for skincare routines, addressing dryness effectively while leaving a soft, balanced impression on the skin.

Exhibition Details

Event Name: Beauty World Japan Tokyo (28th Edition)

Dates: May 18-20, 2026, from 10:00 AM to 6:00 PM (until 4:30 PM on the final day)

Location: Tokyo Big Sight, 3-11-1 Ariake, Koto-ku, Tokyo

Booth Number: S2-C024 (Hall: South 2, Booth Number C024)

Exhibition Features: Product displays, brand presentations, business negotiations, and more.

Admission: Registration is required for entry to this B2B exhibition. More details can be found at Beauty World Japan Website.

Company Overview

Allpair Inc., headquartered at Marunouchi Eiraku Building, 1-4-1 Marunouchi, Chiyoda, Tokyo, specializes in the planning, development, and sales of inner care and skincare products. With a commitment to outstanding quality and innovative skincare solutions, Allpair continues to elevate beauty standards. More information is available on their official website at Allpair Website.