#Japan #Tokyo #San-X #Sentimental Circus #Kurokuma

Exciting Campaign for Sentimental Circus Fans: 'Kurokuma Tea Salon'

San-X Co., Ltd., headquartered in Chiyoda, Tokyo, is thrilled to announce the launch of its latest theme for Sentimental Circus, titled 'Kurokuma Tea Salon'. This campaign will take place across three selected stores starting September 5, 2026. The participating locations include Yamashiroya (Ueno, Tokyo), Animate Ikebukuro Main Store, and Daimaru Fujii Central (Sapporo, Hokkaido). In addition, from September 19, 2026, various Rilakkuma Stores will also join the festivities.

The campaign promises an array of unique experiences at each of the shops, including exclusive merchandise, beautifully decorated sections, and special giveaways that fans won't want to miss. Be sure to visit to soak in the whimsical atmosphere of the Kurokuma theme!

Event Locations and Details

Yamashiroya (Tokyo, Ueno)

• - Event Name: 'Sentimental Circus Kurokuma Tea Salon in Yamashiroya'
• - Location: Basement sales area, Yamashiroya, Ueno, Tokyo
• - Duration: September 5, 2026, onwards
• - Hours: 10:00 AM - 9:30 PM (subject to store hours)
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Animate Ikebukuro Main Store

• - Event Name: 'Kurokuma Tea Salon Campaign'
• - Location: Animate Ikebukuro Main Store
• - Duration: September 5, 2026 - September 27, 2026
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Daimaru Fujii Central (Sapporo, Hokkaido)

• - Event Name: 'Kurokuma Tea Salon Campaign'
• - Location: Daimaru Fujii Central
• - Duration: September 5, 2026 - September 27, 2026
• - View More Details

Rilakkuma Stores

• - Event Name: 'Sentimental Circus Kurokuma Tea Salon Campaign'
• - Participating Locations: Rilakkuma Stores in Kichijoji, Harajuku, Ikebukuro Sunshine City, Nagoya Parco, Osaka Umeda, Shinsaibashi Parco, and Fukuoka Parco
• - Duration: September 19, 2026, onwards
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Who is Sentimental Circus?

The charming world of Sentimental Circus revolves around a forgotten stuffed animal named Shappo. Every night, these abandoned toys sneak out from their hiding spots in city corners and forgotten rooms to form a secret circus. Tonight, a magical gathering of intriguing characters is set to kick off the show once again!

For more about Sentimental Circus, visit their official page and check out updates on the latest themes on the official X account: Sentimental Circus Official.

About San-X

With a rich portfolio of over 1,000 original characters, including beloved figures like Rilakkuma and Sumikko Gurashi, San-X continues to spread its unique charm worldwide through various products, events, and promotions. The characters are designed to not only be adorable but also evoke smiles and warmth, enchanting people everywhere.

©2026 SAN-X CO., LTD. ALL RIGHTS RESERVED.