#USA #Arlington #CES #Consumer Technology Association #CTA.tech

CTA Unveils Redesigned Website to Enhance User Experience

On April 3, 2025, the Consumer Technology Association (CTA) unveiled its newly revamped website, CTA.tech, aimed at enriching user engagement and creating a platform that better serves the tech community. This launch aligns with the brand refresh and CES.tech redesign initiated the previous year, marking a significant step in CTA's mission to unify its brand with CES.

This innovative platform acts as a resource hub for all things related to consumer technology, making it more convenient for individuals to access vital information such as research, advocacy initiatives, and industry connection opportunities. Kinsey Fabrizio, President of CTA, expressed enthusiasm about the new design, highlighting that it puts the organization’s efforts into a spotlight for advancing technology that benefits millions of lives. According to Fabrizio, this redesign symbolizes a key moment where both CTA and CES come together under a singular identity that effectively represents the tech industry.

The web redesign, executed in partnership with AREA 17, incorporates the design principles from CES.tech, which not only nurtures a unified online presence but also retains the distinctiveness of both brands. Enhanced online navigability is a focal point of the update, creating a seamless user experience with better clarity regarding the interconnectedness and influence of CTA and CES within the technical realm.

A significant highlight of the updated site is the new resource library, providing users with easy access to various documents like standards, policy filings, press releases, and more—all consolidated in one place. The enhancements in search functionality also ensure that CTA’s members can discover relevant resources and content much more efficiently than before.

Melissa Harrison, the Vice President of Marketing and Communications at CTA, emphasized that this overhaul is tailored towards fulfilling the needs of current and prospective members by facilitating better engagement with CTA’s array of benefits. The redesigned website aims to raise the bar for interactions between CTA and the broader tech community, making access to resources more straightforward and intuitive.

Strengthening its digital infrastructure positions CTA as a go-to resource for organizations, big and small, thereby propelling growth within the tech industry. The enhanced platform ensures that companies can effectively tap into critical resources and connect within a sprawling network of innovators, all aimed at pushing the boundaries of technological development.

Individuals eager to explore the new capabilities and design of the website are encouraged to visit CTA.tech where they can embark on this enriched journey into the world of consumer technology. As the largest tech trade association in North America, CTA supports a vast membership that spans across global brands and groundbreaking startups, reflecting a deep-rooted commitment to facilitating innovation and growth in the tech ecosystem. CTA also owns and orchestrates CES, which is recognized as the leading tech event globally, showcasing pivotal innovations and fostering opportunities for business collaborations.

About Consumer Technology Association (CTA)

The Consumer Technology Association is North America's foremost trade association for the tech sector, representing a spectrum of innovators who contribute to the economy and shape the future of technology. With CES being its flagship event, CTA continues to play an instrumental role in connecting stakeholders across the tech industry, providing insights and fostering partnerships that are essential for innovation. To stay updated, visit CTA.tech and follow @CTAtech on social media platforms.