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SHAPE Unveils the 2025 Skin Awards Winners

On May 22, 2025, SHAPE, a trusted leader in health and wellness media, announced the winners of the 2025 SHAPE Skin Awards. This year, the awards showcased a curated list of over 100 skincare products, devices, and treatments that not only received the approval of experts but also demonstrated remarkable innovation and effectiveness in skin health.

The competition was fierce this year, with SHAPE's dedicated team of editors and product testers reviewing more than 500 new skincare launches ranging from dermatologist-recommended serums to revolutionary at-home devices. Among the winners, the awards highlighted essential skincare products tailored for men, teens, and even children, reflecting the expanding horizon of skincare diversity.

Jill Di Donato, the editorial director of the awards, emphasized the inclusivity of the winners, stating, "Everything on our winning list is meant to be used with joy and appreciation for your body and what it can do—and that includes aging, the ultimate luxury." This sentiment resonates deeply in a beauty culture that increasingly values authenticity and care in personal rituals.

Trends in 2025 showcased a fascination with innovative ingredients and new treatment modalities. Some highlights included the incorporation of subtle and natural fillers, the unexpected regenerative qualities of salmon sperm cream, and the trending use of hair growth peptides. A novel category this year was pre- and post-workout fragrances, responding to the growing interest in beauty routines that seamlessly fit into active lifestyles.

In assessing which products merited a spot on the distinguished list, SHAPE consulted a robust panel of seasoned skincare experts. This included board-certified dermatologists, a trichologist, and various formulation specialists, ensuring that every winning product was backed by scientific evidence and thorough experience. Notable panelists included Michelle Henry, MD, FAAD, a board-certified cosmetic dermatologist, and Dendy Engelman, MD, FAAD, a dermatologic surgeon known for her leadership in beauty innovation.

The 2025 SHAPE Skin Awards not only celebrated groundbreaking products but also underscored the importance of wellness in skincare. Products were tested across a diverse array of skin types, concerns, tones, and age demographics, ensuring broad applicability and inclusion. The winners feature a range of reputable brands, from well-established names to emerging contenders, catering to various budget ranges—making quality skincare more accessible to everyone.

Categories and Winners

1. Face Products

• - Best for Flare-Ups: PHOILEX Active ReLeaf Spot Gel
• - Best Regenerative Serum: Skinceuticals Advanced RGN-6
• - Best Cleanser: Drunk Elephant Mello Marula™ Cream Cleanser
• - Best Plumping Serum: BeautyStat Triple-Plump Coconut Milk Serum

2. Body Products

• - Best Massage Oil: Higher Dose Oxytocin Body Oil
• - Best Body Serum: Naturium Urea 5% Body Serum
• - Best Body Butter: Mutha Body Butter
• - Best Deodorants: Bille Santal Blossom All-Day Deodorant

3. Devices

• - Best LED Lip Mask: Metamorphosis Lush Lips Transformation
• - Best Microcurrent Device: NuFace FIX MicroWand
• - Best Device for Acne: ZIIP DOT Nanocurrent Acne Treatment

This annual event emphasizes the significant shift towards holistic skincare, encouraging users to embrace products designed for their unique needs while also fostering a positive relationship with their bodies. The awards serve as a beacon for anyone seeking effective and delightful solutions within the vast sea of skincare options today.

For those interested in exploring the complete list of winners, it’s available on SHAPE.com, where readers can find detailed insights into each recognized product and its benefits. As we move forward into 2025, let’s celebrate the innovations that empower individuals to embrace their skincare journeys with confidence and joy.