#Japan #Tokyo #C&R Company #Creative Seminar #Color Psychology

Discovering Color Psychology: A Must for Modern Designers

In the expansive world of design, color plays a pivotal role. It is not just about aesthetics; the nuances of color perception can significantly influence the reception of a message. On July 31, C&R Corporation hosted an insightful online seminar targeting designers from various fields, named "Understanding the Hidden Aspects of Color Psychology Vol. 1." This event's archive is now available for free, extending the opportunity for designers to deepen their understanding of color psychology.

Color often evokes strong emotions and associations. For instance, red is commonly viewed as a symbol of passion, while blue conveys trust. However, designers tend to simplify color meanings by focusing only on their positive aspects. The truth is, every color harbors potential positive and negative interpretations. Colors that are perceived as too strong or too weak can evoke unintended negative responses.

To help designers address this complexity, C&R invited Shigeru Shimada, a prominent colorist and educator, to lead a seminar delving into color psychology. In this session, Mr. Shimada shared insights on two key concepts: 'Overnegative' and 'Undernnegative.' These terms represent the extremes of color perception, which can influence the overall impression created by a design. By understanding these dynamics, designers can leverage colors more effectively and convey their intended messages.

A Broader Understanding of Color

During the seminar, attendees were introduced to several critical topics:

• - Understanding the Spectrum of Colors: The concepts of Overnegative and Undernnegative.
• - Impact of Color Intensity: Using red as a case study, participants learned how variations in intensity can dramatically alter perception.
• - Deciphering Less Intuitive Colors: Exploring green, blue, and yellow, and how to interpret their potential negative implications.
• - Effective Communication Strategies: Techniques to minimize misunderstandings in discussions about color with clients.

What You Gain from This Seminar

Participating in this seminar equips designers with the tools necessary to:

• - Develop a multifaceted approach to color judgment, making decisions that are more nuanced and informed.
• - Enhance their ability to articulate design choices to clients through compelling narratives.
• - Identify and mitigate potential misinterpretations of color with an awareness of negative factors.
• - Apply practical methods for color testing that can be implemented in real-world scenarios.

Ideal for Various Creative Professionals

This seminar is especially beneficial for:

• - Graphic Designers
• - Web Designers
• - Video and Animation Designers
• - Interior Decorators
• - Fashion Designers
• - Industrial Designers
• - UI/UX Designers
• - Market Researchers
• - Product Designers

Event Details

• - Title: Understanding the Hidden Aspects of Color Psychology Vol. 1 – A Focus on Overnegative and Undernnegative Perspectives
• - Date: July 31, 2026
• - Time: 19:00 – 20:00 (JST)
• - Format: Online

Mr. Shimada brings a wealth of experience to this seminar. With a background that spans several industries, including travel and the web, he has dedicated over a decade to teaching and consulting on color application. His approach emphasizes not only the emotional aspects of color but also theoretical foundations, thus meeting both artistic and analytical needs.

To participate, registration is necessary. With a limited availability of 60 participants, it's advisable to secure your spot early.

For more information and to register, visit:

Creative Village Event Page
Note: The deadline for registration is July 31, 2026, at 20:00.

Participants can look forward to a revealing exploration of how color psychology can revolutionize their design practices. Don’t miss this chance to gain invaluable insights and improve your design expertise, ensuring your work resonates effectively with your audience.