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Webinar Overview: Unlocking Customer Acquisition for E-Commerce

From June 22 to June 26, 2026, LANY, a digital marketing support company based in Shibuya, Tokyo, will host a free online webinar titled "Winning Strategies for Acquiring New Customers in E-Commerce: SEO, Advertising, Social Media, and Influencer Marketing." This is a timely and essential event for businesses looking to thrive in a competitive e-commerce environment.

Background

As the e-commerce market expands, many companies are feeling the heat of intensified competition. Rising advertising costs and deteriorating customer acquisition costs (CPA) are becoming significant hurdles for many brands. This webinar will gather leading firms specializing in e-commerce support to thoroughly explore strategies that have shown proven results in the first half of 2026.

What to Expect

The session will provide actionable insights and expert guidance to improve your own e-commerce initiatives. Here’s a glimpse into what the attendees can expect:

• - Enhancing Conversion Rates: Learn about effective measures for reducing abandonment rates, which can dramatically increase conversion rates (CVR).
• - Navigating the AI Search Era: Understand how to ensure your brand is recommended by generative AI, catering to the evolving search landscape.
• - Strategic Influencer Utilization: Discover techniques for effectively leveraging strategic influencers to drive sales.
• - SEO and LLMO Advances: Gain insights into the latest developments in SEO and Large Language Model Optimization (LLMO) to maximize your online presence.
• - Data Integration for Profit Maximization: Explore how to uncover 'hidden benefits' on platforms like Rakuten and Amazon through integrated data analysis.

Featured Programs

The webinar will include contributions from several industry leaders, each providing unique insights:

1. OneStar, Inc.: Discussing winning patterns that emerge from effective abandonment prevention strategies.
2. Feedforce, Inc.: Analyzing brand visibility in the AI search era to ensure your brand is effectively recommended.
3. Macroji, Inc.: Sharing ways to transition from brand awareness to actual sales through strategic influencer partnerships.
4. W2, Inc. and LANY: Delving into SEO and LLMO interests, assessing how generative AI influences your e-commerce strategies.
5. Starks, Inc.: Revealing effective techniques to detect hidden profits through chat-driven analyses that link directly to increased sales.

Participation Details

• - Format: Zoom online meeting
• - Viewing Period: June 22 (Monday) to June 26 (Friday), 2026
• - Cost: Free
• - Viewing Method: Limited distribution via YouTube
• - Registration: Interested participants can register by visiting the link provided on LANY's official website.

About LANY

LANY serves as a "growth partner" committed to sustainable progress for businesses. They offer comprehensive support in digital marketing, emphasizing areas like SEO, content marketing, and web advertising. Unlike conventional consulting firms, LANY immerses itself deeply within client teams, aiding in strategy formulation, execution support, and ongoing optimization.

For more information, check the LANY official site at LANY.

This webinar is an excellent opportunity for any business seeking to enhance its e-commerce strategies in a rapidly changing landscape. Don’t miss out on gaining valuable insights from industry experts that can help drive your business forward in the summer of 2026.