VARTA's Innovative Battery Portfolio Streamlines Selection for Automotive Needs

VARTA's New Battery Portfolio: Simplifying Choices in Automotive Sector

In a significant move for the automotive industry, VARTA Automotive has introduced a comprehensive new product portfolio aimed at making battery selection easier and more efficient for retailers, workshops, and fleet operators. This innovative approach reflects the company’s commitment to addressing the diverse and evolving needs of today's vehicles.

A Color-Coded Approach to Battery Selection

At the heart of VARTA's new portfolio is a well-structured, technology-driven design that utilizes a color-coded labeling system. This system allows for quick identification and selection of batteries tailored to specific requirements, significantly reducing the complexity often associated with choosing the right battery. For example, the blue-labeled SLI (Starting, Lighting, Ignition) batteries ensure reliable power for conventional vehicles. Meanwhile, the silver-labeled EFB (Enhanced Flooded Battery) caters to modern vehicles with Start-Stop technology and basic hoteling functions.

For high-demand applications, such as advanced Start-Stop systems found in commercial vehicles and electrical consumers in Electric Vehicles (EVs), the gold-labeled AGM (Absorbent Glass Mat) battery is the optimal choice. This robust labeling not only streamlines the decision-making process for consumers but also enhances operational efficiency for retailers and workshops.

Introducing the Li-Ion Batteries

VARTA's product line now includes an innovative addition: the orange-labeled Li-Ion battery. Specifically designed for deep-cycle applications such as motorhomes and marine use, these batteries offer superior energy storage and connectivity options through a Bluetooth-enabled app. Users can effortlessly monitor battery health, charge status, and overall usage, demonstrating VARTA's commitment to merging advanced technology with user convenience.

Enhanced Performance for Heavy-Duty Applications

Alongside the consumer segment, VARTA continues to innovate in the heavy-duty sector. The company has rolled out new Advanced Battery types, including the EFB H9 and AGM H3, focusing on higher energy efficiency and extended cycle life for modern vehicles. Moreover, the VARTA ProMotive range has been upgraded with the EFB A-Type. This battery is specifically engineered for the low-voltage systems prevalent in today’s trucks and commercial vehicles. VARTA also plans to launch the AGM B-Type in the autumn of 2025 to enhance performance for heavy-duty applications even further.

Commitment to Sustainability and Expert Assistance

VARTA not only prioritizes product innovation but also continually supports its partners within the automotive industry. The company provides essential training for wholesalers and workshops to keep them informed on the latest technologies, along with access to the VARTA Battery Finder, ensuring precise battery selection. Furthermore, fleet operators can benefit from the VARTA Fleet Program, which offers expert assistance and custom purchasing solutions, reinforced by the Total Cost of Ownership (TCO) calculator aimed at optimizing battery performance and cost-efficiency.

Conclusion: A Future-Ready Portfolio

In a marketplace that demands high performance and reliability, VARTA's new product portfolio stands as a testament to the brand's commitment to innovation and quality. By simplifying the battery selection process and integrating advanced technology, VARTA is setting a new standard in the aftermarket battery industry. As the automotive landscape continues to evolve, VARTA ensures that both retailers and consumers can access the right batteries more easily than ever before. For further information on their products, visit VARTA Automotive.

About Clarios

Clarios is recognized as a global leader in low-voltage battery technologies for mobility, powering a third of all vehicles on the road. With a strong commitment to sustainability, Clarios focuses on recyclable products and advanced battery solutions, underscoring their stance as an innovator dedicated to enhancing the driving experience across the globe.