#Japan #Tokyo #New Employees #Roppongi #Be Forward

BE FORWARD Celebrates the Entry of New Graduates

On April 1, 2026, BE FORWARD, a leading cross-border e-commerce company, conducted its new graduate recruitment ceremony at a special venue in Roppongi Midtown, marking a significant milestone with ten new employees joining the company, the highest number to date. Under the leadership of CEO Hirokazu Yamakawa, the ceremony emphasized the company’s philosophy of 'Moving Forward!' and outlined its strategies for growth in the global e-commerce sector.

In a continuous effort to strengthen its human resources amid business expansion, BE FORWARD has been actively hiring new graduates. The number of fresh talent recruited has risen for three consecutive years, increasing from eight to ten. This focus on early talent development aligns with the company's goals to enhance its operational foundation and drive future growth.

Diversity and Career Development

At BE FORWARD, the recruitment process has been carefully designed to cater to individual aspirations through a 'course-based hiring' strategy. This approach aims to minimize mismatches by allowing new employees to start their careers in areas that align with their interests and strengths. By narrowing the initial assignments to specific business sectors and job roles, BE FORWARD fosters an environment where employees can fully utilize their unique capabilities. Additionally, the company advocates for diversity in hiring, irrespective of nationality, gender, language, or culture, making the recruitment of multinationals a prominent aspect among new graduates.

Encouragement from CEO Hirokazu Yamakawa

During the ceremonial address, CEO Yamakawa shared heartfelt advice based on his own experiences from 33 years prior when he started as a new employee. He reflected on how he pledged to deliver his work promptly and accurately while ensuring customer satisfaction. He encouraged the new graduates not to simply drift with the daily flow but rather to embrace a spirit of challenge by seeking to do something unique every day. Yamakawa emphasized the importance of considering the happiness of those around them, stating that one cannot find true happiness without making others happy. He urged them to think about how they could bring joy to their family, friends, and colleagues and act on it daily.

Company Overview

• - Company Name: BE FORWARD CO., LTD.
• - Founded: March 10, 2004
• - Capital: 500 million yen
• - CEO: Hirokazu Yamakawa
• - Headquarters: 37th Floor, Mori Tower, Roppongi Hills, 6-10-1 Roppongi, Minato-ku, Tokyo 106-6137
• - Employee Count: 279 in Japan
• - Business Activities: Sales and import/export of used cars, sales and import/export of automobile parts, operation of e-commerce platforms, international transportation services, and more.
• - Financial Performance: Projected sales of 118 billion yen (FY 2024) with global sales of 156,000 units.
• - Website: Corporate Website | E-Commerce Site