Adam Stewart's Vision for Caribbean Family Vacations
In a powerful presentation at the Skift Global Forum, Adam Stewart, Executive Chairman of Sandals and Beaches Resorts, outlined a transformative vision for the future of all-inclusive hospitality in the Caribbean. His discussion, titled "Crafting an Authentic Vision for All-Inclusive Hospitality," was facilitated by Carolyn Kremins, President of Skift, and captivated an audience filled with industry leaders and innovators.
The Evolution of All-Inclusive Travel
Stewart emphasized the significant evolution of the all-inclusive model, attributing much of its success to what many call the "Sandals Effect." This term refers to the positive economic impact the brand has on new destinations. He shared insights about the brand’s recent entry into Saint Vincent, noting a staggering growth of over 300% in visitor arrivals and airlift since establishing a presence there. He expressed enthusiasm about expanding this momentum with plans for a new 360-room Beaches Resort set to enhance family vacation experiences.
Expanding Horizons: New Resorts and Investments
The conversation also delved into the history and future of the Beaches brand with a focus on the innovation and investment in family vacations. Stewart highlighted the upcoming expansion of Treasure Beach Village at Beaches Turks and Caicos, which will feature 101 new suites aimed at redefining family travel. Moreover, projects such as Beaches Exuma, Beaches Barbados, and Beaches Runaway Bay in Jamaica exemplify a robust $1 billion investment designed to modernize and enhance the family vacation experience across the Caribbean.
Commitment to Local Communities
Stewart further outlined the significant role Sandals and Beaches Resorts play in strengthening Caribbean economies. The brand sources over 80% of its products locally in Jamaica and employs thousands of Caribbean nationals, ensuring they are trained and prepared well in advance of new resort openings. He emphasized the importance of nurturing talent within the region, sharing that 480 team members were onboarded in Saint Vincent two years prior to the new resort's opening.
Philanthropic Efforts and Community Contributions
Additionally, Stewart underscored the critical work of the Sandals Foundation, which has channeled nearly $115 million into various educational and environmental projects. This foundation aims to positively affect local communities, with initiatives that have reached approximately 1.7 million individuals in the Caribbean region.
A Trailblazing Influence in the Hospitality Industry
The Skift Global Forum remains a seminal event in the travel and hospitality sector, providing a platform for vital discussions that can shape the industry’s future. Stewart's contributions only solidified Sandals Resorts International's status as a trailblazer in redefining the all-inclusive experience for modern travelers.
About Sandals Resorts
Sandals Resorts is famous for creating adults-only retreats that connect visitors to the vibrant Caribbean culture. As pioneers of the all-inclusive vacation concept, they operate 17 resorts across several Caribbean islands. The company's blend of local cuisine and world-class hospitality, combined with unique amenities such as the Caribbean’s first Overwater Villas, showcases their commitment to offering an extraordinary vacation experience.
About Beaches Resorts
Beaches Resorts caters to families seeking thrilling vacations filled with fun. Comprising three beachfront locations in Turks and Caicos and Jamaica, Beaches Resorts provide a host of activities and amenities for guests of all ages. From exciting water sports and live entertainment to dedicated programs for children, they ensure that families create unaffordable memories together, making every vacation special.
For more information, visit
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Beaches Resorts.