Integrity Partners with BI Services to Innovate the Future of Insurance Solutions

In a strategic move poised to reshape the landscape of insurance and wealth management, Integrity, LLC, a prominent distributor of life and health insurance, has announced a partnership with BI Services, an independent marketing organization based in Missouri. Announced on May 21, 2026, this collaboration aims to utilize Integrity's AI-powered technology platform to better serve clients and streamline operations, enhancing the overall experience in health and retirement planning for American families.

A Legacy of Care and Service

BI Services has a rich history rooted in a multi-generational legacy of exceptional service. Devon Bennett, the agency's President, has built upon the foundational philosophies instilled by his father and grandfather. Their commitment to prioritizing clients and supporting agents at all levels continues to shape BI Services' mission. The values of dedication, patience, and hard work—gleaned from Bennett's upbringing on a family farm—are reflected in the company's agent mentorship program and its ongoing expansion efforts.

"Countless seniors and families have benefitted from the mindful care BI Services has shown to clients for generations," said Bryan W. Adams, Co-Founder and CEO of Integrity. He expressed enthusiasm for advancing BI Services' legacy through Integrity's innovative offerings and advanced technology platform.

Embracing AI in Insurance

Integrity's cutting-edge technology aims to streamline workflows for agents, allowing them to focus more on their clients and enhancing operational efficiency. The partnership empowers BI Services with tools such as IntegrityCONNECT®, a sophisticated platform enabling agents to manage various aspects of their business seamlessly, access high-quality leads, and benefit from instant quoting and enrollment capabilities.

Additionally, the Ask Integrity® feature acts as a voice-activated digital assistant, providing real-time prompts and coverage recommendations. This AI-driven approach fosters deeper client relationships and ensures timely policy management—a significant advantage in today's fast-paced environment.

Devon Bennett articulated his excitement about the partnership, noting, "Integrity's best-in-class operational model and agent-first culture align closely with our values and long-term vision. It's crucial to partner with someone focused on future growth, and Integrity's commitment to AI-powered solutions offers the assurance we need to continue our legacy of success."

Collaborative Growth and Community Impact

As consumer needs evolve, the partnership positions BI Services to respond proactively. Integrity's expansive partner network facilitates collaboration among industry leaders, enhancing opportunities for agencies to offer comprehensive life, health, and wealth protection services. This collective approach reflects a deep commitment to making insurance solutions accessible for diverse American families.

Experts involved in the partnership, such as David McNerney and JoAnn Wray of McNerney Management Group, underscore the potential for this alliance to amplify BI Services' commitment to high-quality support and innovation. They recognize that through Integrity, BI Services will unlock unparalleled opportunities and processes that can drive growth and improve service standards for clients.

Looking Ahead

As BI Services embarks on this new chapter under the Integrity umbrella, the team is dedicated to preserving its high level of client service—enhanced by the AI solutions provided by Integrity. By integrating these advanced technologies into their operations, the agency is better equipped to serve families and individuals in their pursuit of financial security. For Bennett, preserving his family's legacy while adapting to future challenges is paramount, making this partnership not only a strategic move but also a meaningful continuation of a commitment to service.

For more insights on this partnership, visit www.integrity.com/BIServices.

About Integrity

Integrity, headquartered in Dallas, Texas, is at the forefront of the insurance distribution sector, providing a comprehensive range of solutions for life and health insurance as well as retirement planning. Through its innovative technology and partner network, the company is dedicated to supporting millions of Americans in protecting their health and wealth, reflecting a commitment to outstanding service and community involvement.

About BI Services

Situated in Missouri, BI Services operates as a brokerage and retail insurance agency, specializing in health, life, and ancillary products. With a strong focus on continuing its family-led legacy, BI Services is committed to fostering growth within the insurance industry, ensuring agents and clients alike have access to the best protection solutions available.