Chabaa Unveils Vibrant New Packaging to Celebrate Summer Refreshments

As the summer heat approaches, HARUNA Corporation, based in Chuo-ku, Tokyo, is set to reinvigorate the beverage landscape with its flagship Thai fruit juice brand, Chabaa. Starting from July 7, 2026, consumers can expect a fresh and exciting new packaging design, which aims to encapsulate the essence of summer and the joy of fruit experiences.

The Brand Identity Transformation

Chabaa, which originates from Thailand—the land of fruits—has long been cherished, with its unique flavors reaching over 25 countries. To coincide with the brand's 10th anniversary in Japan, HARUNA has undertaken a comprehensive redesign of the Chabaa packaging and logo. The transition from a capitalized