#Japan #Tokyo #Japanese Food #GOHAN Project #Rice Exports

GOHAN Project: Expanding Japan's Rice Export Opportunities

The Ministry of Agriculture, Forestry and Fisheries is set to launch the GOHAN Project, aimed at enhancing the export of Japanese rice and its by-products. This initiative will serve as a platform for industry stakeholders to engage in discussions regarding export strategies and formulate specific actions to boost the market.

Overview of the GOHAN Project

The project addresses the necessity of increasing rice demand through the promotion of production, thereby securing Japan’s food security. Notably, expanding exports and exploring new demands such as rice flour are vital for market growth. To successfully broaden Japan's rice market, collaboration among all stakeholders, from producers to exporters and consumers overseas, is essential.

With this in mind, the GOHAN Project aims to bring together innovative businesses and experts willing to engage in advanced collaborative efforts. The initiative seeks to surpass traditional frameworks and develop practical solutions for enhancing Japan’s rice exports.

At the first meeting, scheduled for December 23, 2025, the discussion will focus on various content categories, including rice balls (onigiri), dining out (gaishoku), ready-to-eat meals (chuushoku), and packed rice (pakku gohan). Stakeholders will deliberate on strategic directions for expanding market opportunities.

Meeting Details

• - Date and Time: December 23, 2025, at 10:00 AM
• - Location: Co-Creation HUB, 3rd Floor, Isomura Building, 1-1-3 Toranomon, Minato, Tokyo
• - Attendees include representatives from the following organizations:

- Ministry of Agriculture, Forestry and Fisheries
- Ministry of Economy, Trade and Industry
- Japan External Trade Organization (JETRO)
- Japan Food Overseas Promotion Center
- Japan Rice Association
- Rice Products Export Promotion Council
- Additional 14 businesses and organizations involved in rice export.

Agenda

1. Presentations: Relevant bodies will provide insights into their perspectives and experiences regarding rice export initiatives.
2. Discussion: An open floor will allow for opinions and suggestions to facilitate a collaborative approach toward achieving the project's goals.

For the Media

This initial meeting will allow media coverage for the opening remarks and photographic opportunities; however, attendance is limited.
Those interested in covering the event are requested to contact the designated inquiry office by December 22, 2025, by 5:00 PM. On the day of the meeting, attendees will need to present identification, such as a press card, upon registration.

The GOHAN Project signifies a commitment to elevating the status of Japanese rice products in international markets. With comprehensive strategies and collective efforts, the project aims to create a sustainable and prosperous future for Japan's rice industry.