#Japan #Osaka #Beeats #Leferi #ALX Design

BEEATS Forms Strategic Partnership with Leferi and ALX Design

BEEATS Co., Ltd., a leading creative marketing firm based in Osaka, Japan, has officially announced a strategic partnership with two prominent Korean companies: Leferi Co., Ltd., a major player in the beauty MCN sector, and ALX Design, an innovative space design firm. This collaboration aims to combine strengths in retail knowledge, creative marketing, and design expertise to enhance brand experiences not only for Japanese brands entering the Korean market but also for Korean brands seeking expansion in Japan.

Background and Objectives of the Partnership

BEEATS has built a reputation for supporting the entry of Korean brands into the Japanese market through numerous pop-up stores. Over time, they have received increasing inquiries from Japanese brands looking to enter the Korean market. Recognizing the need for a robust, two-way support system, BEEATS aims to facilitate effective market strategies for both countries.

The partnership enables BEEATS to leverage Leferi’s substantial influencer marketing presence alongside ALX Design’s superior creative capabilities in space design. This unique combination is set to provide tailored solutions grounded in current market trends for both countries.

Spotlight on K-Beauty: 1% SELECT STORE TOKYO

One of the partnership's significant initiatives is the ongoing K-Beauty select store project, "1% SELECT STORE TOKYO," co-hosted by Leferi in collaboration with Amazon Korea. This event takes place from April 2 to April 13, 2026, at the Yodobashi J6 Building in Harajuku, Tokyo. The project features over 1,000 beauty creators who have carefully curated the latest brands in a sprawling 500-tsubo space, marking a major entry of Korean beauty into the Japanese market. BEEATS played a critical role in this project, managing everything from venue selection and procurement to the actual construction with ALX Design.

The event recreates the successful atmosphere previously achieved in Seoul’s Sungsu-dong, adapted seamlessly for Japanese audiences through the collaborative efforts of the three companies.

Future Prospects

Looking ahead, BEEATS, Leferi, and ALX Design intend to further strengthen their collaboration, merging BEEATS' capability to embody brand identities with Leferi's market influence and ALX Design's expertise in creating captivating retail spaces. The three companies will reinforce their support systems for brand expansion in both Japan and Korea.

They plan to launch a comprehensive package aimed at supporting Japanese companies' expansion into the Korean market, offering an integrated approach that includes property acquisition, construction, and marketing strategies. More details about this exciting package will be announced soon.

Perspectives from Company Leaders

• - Choi In-sok, Representative of Leferi: "We are thrilled to formalize a long-term partnership with BEEATS and ALX Design as the '1% SELECT STORE TOKYO' receives such positive feedback. This collaboration is a vital first step in building a two-way retail ecosystem that benefits both Korean and Japanese brands. By uniting our unique strengths, we aim to become the most effective partners in global expansion for companies in both countries."

• - Masahiro Kashiwagi, President of BEEATS: "For Japanese enterprises aiming for global branding, engaging in pop-up stores both domestically and in Seoul has become a new market trend. However, many companies face challenges with local networks and operational know-how for pop-ups in Sungsu district. Our partnership with Leferi and ALX Design ensures a one-stop solution that integrates influencer marketing, space design, and retail implementation, helping brands launch globally from Seoul."

About the Partners

Leferi

Established in 2013, Leferi is Korea’s largest beauty and lifestyle-focused multi-channel network (MCN), encompassing over 1,000 top creators, including influencer Leo J. The organization integrates creator management, digital marketing, and event planning to support various beauty brands.
- Website: Leferi

ALX Design

ALX Design is a subsidiary of Leferi, specializing in creating flagship and pop-up store spaces for top beauty brands in Korea. They are known for their unique and engaging designs that captivate customers.
- Website: ALX Design

BEEATS

BEEATS focuses on optimizing space design and digital solutions in retail. By merging creativity with data and technology, they strive to enhance brand experiences that resonate emotionally with consumers.
- Website: BEEATS

For inquiries, please contact: [email protected] (Attn: Nishimura, Sakoda)