Increasing Apparel E-Commerce Sales Through Effective CRM Strategies

Seminar on Boosting Apparel E-Commerce Sales

On November 6, 2025, a crucial seminar titled “Increasing Apparel E-Commerce Sales Through Effective CRM Strategies” will be held, co-hosted by Anagram Inc. and SocialPLUS. In the bustling city of Tokyo, marketing professionals will gather to discuss impactful strategies designed to elevate e-commerce sales in the apparel sector.

Why This Seminar Matters

The dynamics of digital marketing are constantly evolving, especially in the competitive world of apparel e-commerce. Companies are beginning to realize that traditional Return on Advertising Spend (ROAS) metrics no longer suffice to drive growth. As consumer interactions diversify across various channels such as e-commerce platforms, social media, and direct messaging apps like LINE, brands face significant challenges in optimizing new customer acquisition and customer relationship management (CRM). The seminar aims to address these challenges and provide innovative solutions.

Key Challenges to Be Addressed:
1. Stagnant sales growth despite ongoing advertising initiatives.
2. Complicated customer engagement due to numerous touchpoints in shopping behavior.
3. The need to enhance cost-effectiveness of marketing measures.

The event will feature a guest speaker from HEAVEN Japan who will share practical examples of successful new customer acquisition and CRM integration.

Seminar Agenda

Participants can look forward to an insightful program designed to provide actionable insights:

- 18:00 - 18:15

Discussion on budget and KPI setting for maximizing new customer rates in apparel e-commerce.

- 18:15 - 18:30

Strategies for launching new initiatives while maintaining existing sales revenue.

- 18:30 - 18:50

Learning from over 400 case studies about effective LINE communication and strategic planning.

- 18:50 - 19:10

How HEAVEN Japan employs data acquisition and CRM to maximize customer lifetime value.

- 19:10 - 21:00

Open Q&A session followed by a casual networking opportunity.

Event Details

Hosted by:
Anagram Inc. and SocialPLUS

Date and Time:
November 6, 2025, from 18:00 to 21:00 (Doors open at 17:30, Networking at 19:20)

Location:
SocialPLUS Event Space, 3rd Floor, Lattice Aoyama Square, Minato, Tokyo

Admission Fee:
Free of charge

Capacity:
40 participants

For further details and to register, visit SocialPLUS Seminar.

Speaker Profiles

- Saki Yoneda (Anagram Inc.)

An expert in advertising operations, Saki has developed integrated strategies for e-commerce and consumer services, ensuring effective media planning and creative execution in marketing support.

- Suzuka Matsumoto (Anagram Inc.)

With experience across varied BtoC sectors, Suzuka contributes significantly towards driving business growth through advertising operations that transcend mere execution to embrace CRM strategies.