AMTA Opens Applications for Massage School Grants Funded by Massage Envy

AMTA Announces Massage School Grant Applications

The American Massage Therapy Association (AMTA) has recently made a pivotal announcement for the massage therapy industry. Starting April 1, applications for a new round of massage school grants, funded by Massage Envy, will be accepted. This initiative aims to bolster the massage therapy profession by providing much-needed financial support to educational institutions.

Expanding Opportunities

In this eighth round of grants, AMTA plans to award a total of ten grants, each amounting to $10,000. This is a significant increase from previous rounds, which awarded grants to only five schools. The goal is to empower more massage schools to enhance their educational offerings, attract new students, and better prepare future massage therapists for their careers.

According to Todd Schrader, the CEO of Massage Envy Franchising, the expansion of this grant program aligns with their commitment to the future of the massage therapy profession. As demand for skilled therapists continues to surge, it is essential to invest in massage education, ensuring that students receive the training they need to thrive in the workforce.

Application Process

Accredited massage schools that are interested in applying for these grants can do so via the AMTA website. The application process will run from April 1 to 30, 2026. Schools will be required to outline in their applications how the grant will benefit their students and institution. This structured process not only provides a fair opportunity for school participation but also encourages institutions to critically assess their own needs and strategies for student support.

Rick Greely, the National President of AMTA, emphasized the significance of this initiative by stating, "Supporting a greater number of massage therapy schools and students is profoundly important to us." He highlighted the ongoing partnership with Massage Envy and its meaningful investment in education, which strengthens the capacity of schools to deliver quality education to the next generation of massage therapists.

While Massage Envy plays a crucial role in funding these grants, it's important to note that they do not administer the grant program and do not endorse any specific massage school receiving the funding. This separation ensures impartiality and maintains the integrity of the grant process.

About Massage Envy

Founded in 2002 and headquartered in Scottsdale, Arizona, Massage Envy has emerged as a national frontrunner in the skin care and massage therapy industry. They have built a vast franchise network that collectively delivers over 225 million services across the United States. Their commitment to quality and accessibility in massage therapy makes them an essential ally to the industry.

AMTA's Role

As the most reputable organization serving massage therapists, students, and schools, AMTA focuses on advancing the profession through strong ethical standards, promoting fair licensing practices, and educating the public about the benefits of massage therapy. They have established a prominent position within the industry, ensuring that both practitioners and students have the resources they need to succeed.

For any accredited massage school eager to make a difference in their community by enhancing their program, this grant is an opportunity to invest in their future. Make sure to mark your calendars for April 1, 2026, and act quickly to submit your application. Together, the AMTA and Massage Envy are shaping the future of the massage therapy profession, providing essential support to the schools that nurture new talent in this vital field.