Mile Marker Makes Bold Moves to Shape the Future of AI and Analytics

Mile Marker Accelerates Innovation

Mile Marker, the independent media agency at the forefront of redefining data, technology, and media performance, has announced key leadership appointments that signal its commitment to advancing innovation in the realm of AI and analytics.

New Leadership Team

In a strategic move to bolster its capabilities, Tony Russo has been named Vice President of AI Innovation Strategy, and David Grey has been appointed Senior Director of Analytics. These roles are integral to Mile Marker’s mission to lead in AI-driven analytics and media strategy.

The agency, which launched in February 2025, has been on an ambitious trajectory since its inception. With exciting hires made over the last year, such as Neil Smith as EVP of Growth and Emilie Vasu as VP of Business Development, Mile Marker is laying the groundwork for a robust future in the marketing landscape, now placing a distinct focus on innovation.

Driving Innovation in Data and Analytics

As VP of AI Innovation Strategy, Russo, who previously served as Director of Analytics, will oversee the creation of advanced infrastructure, emphasizing AI capabilities. Russo's vision centers around cementing Mile Marker’s leadership in next-generation analytics, ensuring that the agency not only meets but exceeds the demands of an evolving market.

Joining him, David Grey brings over 16 years of expertise from various sectors, including finance and e-commerce. He will play a pivotal role in enhancing Mile Marker’s proprietary Relay platform. This platform is designed to improve client services by integrating AI advancements like forecasting and full-funnel measurement, ultimately delivering deeper insights for clients.

Relay stands out due to its customizable features, making it accessible and effective for brands looking to adopt AI solutions without the constraints of conventional systems.