Niigata Sake in Ginza
2025-04-13 21:40:26

Celebrating Niigata's Sake in Ginza: A Grand Tasting Event

Tsunan Brewery's Sake Tasting Event in Tokyo's Ginza



On April 5 and 6, 2025, Tsunan Brewery brought the essence of Niigata's sake to Tokyo by hosting a tasting event at THE NIIGATA, a dedicated Niigata information center located in the heart of Ginza. Under the leadership of President Kengo Suzuki, Tsunan Brewery showcased an array of its finest sake to a diverse audience, including locals and international visitors.

The highlight of the event was the tasting of the flagship sake, GO GRANDCLASS Uonuma Koshihikari Edition, which has garnered acclaim for its rich and delicate flavor profile. This Junmai Daiginjo sake recently won a gold medal at the esteemed Kura Master 2024 competition in France, marking a significant milestone for the brewery. Visitors were also treated to a selection of new and popular offerings, including the sake series GO DOLCE, known for its dessert-like sweetness, and the refreshing GO VINO, which boasts notes reminiscent of white wine.

In total, the brewery presented a variety of sake that reflected both the natural environment and the craftsmanship that Tsunan is known for. Another notable addition to this lineup was Tsunan Ai, a sake celebrated for its fruity Ginjo aroma and lively freshness, awarded the Excellence Prize at the 2023 Kanto Shinetsu National Tax Agency Sake Awards.

The timing of the event coincided perfectly with the cherry blossom season, adding a festive atmosphere to the experience. Visitors had the opportunity to purchase portable and stylish options like GO pocket and the GO VINO pin bottles, which received enthusiastic feedback due to their convenience for outdoor celebrations.

The event attracted a significant number of foreign tourists from countries such as Australia and the United States, many of whom experienced Japanese sake for the first time. Feedback from attendees highlighted a growing interest in the distinctive characteristics and flavors of the different sake varieties offered. Many expressed excitement at discovering the nuances of Japan's traditional beverage, with comments such as, “I have never been so interested in sake before.”

Held in the internationally recognized district of Ginza, this sake tasting event not only elevated the presence of Niigata Prefecture but also contributed greatly to Tsunan Brewery's brand recognition on a broader scale. It served as an invaluable platform to promote the region's charm and the craftsmanship behind its sake production.

With an eye toward the future, Tsunan Brewery aims to continue leveraging its rich heritage and innovation in crafting sake, striving to strengthen its outreach both domestically and internationally through captivating products that embody local excellence.

Event Details


  • - Date: April 5-6, 2025 (12:00 PM - 7:00 PM)
  • - Venue: THE NIIGATA 2nd Floor, 5-6-7 Ginza, Chuo-ku, Tokyo
  • - Access: Visit THE NIIGATA

Featured Sake at the Event


1. GO GRANDCLASS Uonuma Koshihikari Edition: A gold medal winner at Kura Master 2024, praised for its gentle, rich taste akin to melting snow.
2. GO DOLCE: A Junmai Ginjo sake with dessert-like sweetness, awarded the gold medal at the London Sake Challenge 2020.
3. GO VINO: Known for its characteristics reminiscent of white wine, it has received high accolades in international competitions.
4. Tsunan Ai: A爽快な sake with fruity Ginjo notes, earning excellence at the 2023 Kanto Shinetsu National Tax Agency Sake Awards.

About Tsunan Brewery


Tsunan Brewery is a distillery located in Tsunan Town, Niigata Prefecture. Utilizing pure spring water from mountains reaching elevations of 2,000 meters and locally grown sake rice, their ethos is centered on


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