#Japan #Minato #Valuence Japan #Akashiya Sanma #Nanboya

Introduction to Nanboya and Akashiya Sanma

Valuence Japan Inc., based in Minato, Tokyo, has officially appointed the renowned comedian Akashiya Sanma as the new image character for its brand buying service 'Nanboya'. This strategic move aims to make the value of 'Nanboya' and its commitment to providing a satisfactory appraisal experience clearer and more accessible to a broader audience.

Backdrop of the Appointment

In recent years, the re-use market has been growing rapidly, fostering a mindset where people reconsider the value of their possessions and focus on passing them along to others. In the realm of brand buying services, customers now seek more than just a favorable price; they prioritize a feeling of security and a reassuring experience. This shift recognizes the act of parting with possessions not as an 'end' but as an 'experience of connecting value to the next owner'.
The company envisions reusing items as a positive journey that connects memories and material value. This approach resonates with the enthusiasm of acquiring items while respecting the emotions tied to letting them go. 'Nanboya' strives to provide customers with a satisfying buying experience, courtesy of knowledgeable Valuedealers who offer clear explanations and attentive service.
Sanma's candid communication style, characterized by openness and approachability, aligns perfectly with the essence of the 'satisfactory appraisal experience' that 'Nanboya' strives to deliver. Additionally, Sanma has a remarkable ability to articulate the value of items while uplifting the ambiance, thus embodying the company's mission to present re-use as a positive and reassuring experience.

The Upcoming TV Commercial

The new television commercial featuring Akashiya Sanma is set to air nationwide starting May 2026. This commercial will serve as a catalyst for multiple communication initiatives, highlighting the value of the appraisal experience offered by 'Nanboya'. Within the ad, scenes showcasing in-store appraisals will visually depict the professionalism of the evaluation process while emphasizing the safe environment where customers can feel at ease. More details regarding the commercial and visuals will be revealed upon airing.

Profile of Akashiya Sanma

Akashiya Sanma, born on July 1, 1955, in Wakayama Prefecture, is a celebrated comedian and television personality. Having studied under the second generation of Shofukutei Matsunosuke, Sanma's career took off with the variety program 'Oretachi Hyokin-zoku' in 1981, establishing him as a leading figure in Japanese entertainment. With his enduring popularity and charm, he has maintained a heavyweight status among Japan's comedic elite for decades.

About 'Nanboya'

'Nanboya' specializes in the buying and appraisal of items such as watches, bags, jewelry, precious metals, antiques, and artworks. With over 130 stores nationwide, the service accommodates various purchasing methods, including in-store, home visit, delivery, and online purchases, catering to different lifestyles. Each item is thoroughly evaluated by a knowledgeable Valuedealer, ensuring transparency and understanding throughout the process. Clients can enjoy consultations in quiet private spaces, ensuring confidentiality and comfort even for first-time users, promising an environment conducive to a positive appraisal experience.

Company Overview

• - Company Name: Valuence Japan Inc.
• - Founded: September 10, 2019
• - CEO: Mitsutoshi Tomita
• - Headquarters: 5-6-19 Minami-Aoyama, Minato, Tokyo
• - Business Focus: Buying and selling brand goods, precious metals, gems, etc.

Valuence Japan Inc. is a group company of Valuence Holdings, listed on the Tokyo Stock Exchange Growth Market under stock code 9270. For more information, visit Valuence's official site.
Overall, the collaboration with Akashiya Sanma marks a pivotal step for 'Nanboya' in enhancing its identity and reaching more customers, inviting them to trust in judicious re-use of their valued possessions.