#Japan #Oral Care #Machida #Oraticx #Karen Michibata

Introducing Oraticx and its New PR Model

In a recent announcement, Premier Mode Co., Ltd., based in Machida City, Tokyo, has revealed that Karen Michibata, renowned model and athlete, has been selected as the new PR model for their oral care brand, Oraticx. This partnership aligns with Michibata’s personal values and her dedication to health and beauty, reinforcing the brand's core message of promoting a healthy oral microbiome.

What is Oraticx?

Oraticx offers innovative oral care products that employ live beneficial bacteria derived from the oral cavity. Celebrated for its effectiveness, the brand has been recognized as the #1 brand in the oral lactic acid bacterium category in South Korea for two consecutive years, according to a major newspaper’s evaluation. With plans to expand into the U.S. market, Oraticx is rapidly gaining acclaim not just in Japan but internationally, set to be a standout item in beauty magazines by 2025 as well.

The Significance of Karen Michibata's Appointment

The choice of Michibata as a PR model stems from her genuine affinity for Oraticx products, exemplifying a strong alignment with the brand's philosophy. Her striking beauty as a model, along with her rigorous approach to health—exemplified through her participation in triathlons and her engagement in fitness—mirrors the principles of Oraticx, which aims to establish a balanced oral flora.

Moreover, as an athlete, Michibata understands the impact of various stressors on oral health, making her an ideal representative for Oraticx's line of products designed for optimal oral care.

Oraticx's Unique Approach to Oral Care

Oraticx distinguishes itself by providing a solution-driven approach to oral health, deviating from traditional sterilizing methods. Instead of eliminating all oral bacteria, it supports the maintenance of beneficial bacteria balance within the mouth. Despite an increase in dental hygiene practices over the past three decades, the prevalence of periodontal pockets among all age groups remains alarming. This contradiction highlights the need for a shift towards fostering beneficial bacteria and reshaping the future of oral health.

The methodology embraced by Oraticx resonates with practices from preventive dentistry leaders like Sweden, paving the way for a new preventative care trend in Japan.

The Importance of Beneficial Bacteria Care for Athletes

Athletes, such as Michibata, face unique challenges like reduced saliva production due to exercise-induced stress, increasing their risk of oral health issues. Oraticx boasts a remarkable retention rate of 84% for its beneficial bacteria even after 28 days of use, making it exceptionally suitable for those requiring sustained oral care. Currently, Oraticx products are available in two delicious flavors—gentle mint and delightful berry—optimized for everyday enjoyment and health.

Karen Michibata’s Journey

Beginning her modeling career at just 15, Karen Michibata has since become a recognizable figure not only in magazines and advertisements but also as a competitive triathlete. Her array of accolades in the sport and her recent accomplishments in bikini fitness competitions reflect her commitment to health. Alongside her professional engagements, she actively participates in seminars and community service, sharing her knowledge of nutrition and health, thanks to her qualifications as a vegetable sommelier and an athlete food meister. Balancing her career with motherhood, she serves as an inspirational figure for many women.

Retail Availability

Oraticx products can be purchased from the official online shop, Kinber Shop, as well as major e-commerce platforms such as Amazon, Rakuten, and Qoo10. Select dental clinics and preventive medical institutions are also set to incorporate the products into their offerings.

A Vision for the Future

Beyond their current offerings, Premier Mode is devoted to promoting a healthy lifestyle through oral health. With a commitment to enhancing quality of life through beneficial oral bacteria, the company is poised to continue its role as a leader in this innovative sector.

Company Overview

Name: Premier Mode Co., Ltd.
CEO: Minoru Sato
Founded: March 2009
Headquarters: 5-4-3 Minamimachida, Machida City, Tokyo, 190-0005, Japan
Business Focus: Development and sales of beneficial bacteria supplements for both humans and animals.
Official Website: premiere-mode.co.jp

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