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Think Company Introduces a Fresh Brand Identity and Website

In a significant move to communicate its evolution and growth, Think Company, a leading UX Design and Engineering Agency based in Philadelphia, has unveiled a new brand identity along with a refreshed website. This initiative marks an important milestone that aims to provide a more transparent view into the people, expertise, and project outcomes that define the company’s reputation in navigating complex industries.

Founded in 2007 by Brian McIntire and Carl White, Think Company stands at the forefront of UX design, consistently emphasizing research-led methodologies. With a strong focus on sectors like pharmaceuticals, healthcare, financial services, telecommunications, and utilities, the company operates where stringent compliance requirements and legacy systems often complicate product development. This recent redevelopment underscores their commitment to understanding user needs right from the outset, fostering an environment where technology is built around users’ actual experiences rather than business specifications alone.

"For the majority of our tenure, the best way to understand Think has been through working alongside us," said CEO Brian McIntire. "While that strategy helped us earn a solid reputation, it often kept our valuable work hidden from the wider audience. Our renewed brand aims to change the narrative and present our story more vividly."

Crafting a User-Centric Approach

The inception of Think Company was driven by the belief that software could be designed better. For McIntire and White, their journey began amidst the dot-com boom where design was often an afterthought. Their experience revealed the gap; typically, the actual users of a product were left out of crucial design discussions. In contrast, Think Company champions a different journey. They prioritize user research first, seeking to understand clients and their challenges before defining solutions. This embedded approach has cultivated deep trust and robust relationships with clients, establishing Think Company as a cornerstone in the UX landscape.

Since its beginnings, Think has grown its team, now comprising nearly 150 skilled professionals across various domains. This expansion aligns with escalating industry complexities, such that AI maturity is increasingly becoming essential for clients seeking to thrive in competitive environments. An exemplary case of this evolution is Think's collaboration with a global logistics operator, where they have transitioned from advisory roles to being active partners in executing transformative changes within technical frameworks and processes.

The newly launched website organizes Think’s services under five primary categories, affirming their commitment to guiding clients through intricate challenges:
1. Research & Product Strategy - Understand the core problem and devise effective solutions.
2. Product Design & Build - Modernize lagging digital products.
3. Embedded Teams & Staffing - Seamlessly integrate with client teams.
4. AI Strategy & Design Build - Distill the essence of AI to enhance value without the surrounding noise.
5. Design Systems & AI Enablement - Establish reliable frameworks for design and engineering collaborations.

Moreover, the revamped site highlights the distinct attributes that set Think Company apart as a premier enterprise UX firm. These include:

• - Deep industry insight gained from decades of multifaceted experience in crucial sectors.
• - Direct involvement of senior personnel in all aspects of project execution.
• - Independent, trustworthy advice focused on user and business needs, free from platform biases.
• - A human-centered philosophy surrounding AI, emphasizing tangible benefits over mere trends.
• - A scalable team size that balances personal touch with expansive capabilities.
• - Engaging and approachable staff that fosters a collaborative atmosphere.

Harnessing Conversational AI and Collaboration with DEEO

One of the innovative features of Think’s website is the launch of “Ask Think,” a conversational AI interface trained to reflect Think’s extensive knowledge and approach to design. This tool allows visitors to delve into various topics, offering insight into Think’s methodologies and showcasing successful client engagements.

The rebrand and website overhaul were crafted in collaboration with DEEO Studio, a Baltimore-based agency recognized for its expertise in brand identity and digital experiences. Their collaboration brought a fresh aesthetic and concept-driven approach to Think’s refreshed identity, solidifying its position not just as a service provider, but as a strategic partner for clients.

About Think Company

Since its inception, Think Company has emerged as an influential entity within the UX design space, collaborating with organizations to navigate their complex challenges. From its stronghold in sectors like healthcare and finance to implementing effective digital solutions, Think remains committed to fulfilling its founding vision of user-centered design. To explore more about their offerings, visit Think Company’s website.

In summary, Think Company’s new brand identity and website provide clarity and foster deeper connections, reinforcing their legacy while embracing future possibilities. With an unrelenting dedication to user research and collaboration, Think not only reshapes digital products but inspires ongoing innovation within the industry.