#Canada #Valcourt #Red Dot Award #BRP Design Team #Denys Lapointe

BRP's Design and Innovation Team Crowned Red Dot Design Team of the Year 2025

BRP Inc. has recently celebrated a significant accomplishment as its Design and Innovation team has been awarded the esteemed title of "Red Dot: Design Team of the Year 2025." This renowned accolade, presented by the Red Dot Design Award, is a mark of distinction reserved for design teams that have made a meaningful impact within their industry. Past recipients include some of the world's most iconic brands, such as Ferrari, Apple, and Studio F. A. Porsche, highlighting the immense prestige associated with this recognition.

The team at BRP, led by Chief Design Officer Denys Lapointe, has earned its place in the pantheon of design excellence through its commitment to innovation and breaking barriers. Their design philosophy focuses on creating unique, functional, and thrilling products that transform how people interact with their environments, be it on land, water, or snow.

Denys Lapointe expressed profound gratitude upon receiving the award, reflecting on his long 40-year journey with BRP. He stated, "This recognition is a meaningful way to mark this milestone in my career. Leading a team of 135 multidisciplinary design experts from 21 different countries fills me with pride and inspiration." Lapointe underscored the exceptional characteristics of the team, noting their unwavering commitment to growth and mutual support, which fuels their creativity.

José Boisjoli, President and CEO of BRP, praised the talents of the design team, emphasizing their commitment to producing innovative products that have significantly contributed to the company’s growth. He remarked, "This title is a testament to their creative minds and effective collaboration in challenging the status quo and continuously innovating to offer the best experiences to our riding communities."

Professor Dr. Peter Zec, the founder and CEO of Red Dot, commented on BRP’s design culture, stating, "The BRP Design and Innovation Team has consistently developed outstanding recreational vehicles that are innovative, functional, and emotionally inspiring. Under Denys's leadership, BRP has cultivated a design culture deeply embedded in the company’s ethos, making it an industry leader. The title 'Red Dot Design Team of the Year 2025' recognizes this continuous excellence."

Over the years, BRP has amassed a remarkable collection of accolades, including 56 Red Dot awards, asserting its status as a leader in design innovation. This latest honor is exclusive to teams that demonstrate consistent exceptional performance and creativity. The BRP design team will officially receive the Radius trophy during the Red Dot Gala, which is scheduled to be held in Essen, Germany, on July 8, 2025. As part of the gala, an exhibit will showcase some of BRP's standout products and the design process behind them, running at the Red Dot Design Museum until mid-August.

About BRP: BRP Inc. is globally recognized as a leader in the powersports industry, building on over 80 years of consumer-focused ingenuity. With a diverse portfolio of iconic brands, including Ski-Doo, Sea-Doo, Can-Am, and Rotax, BRP strives to deliver exhilarating experiences across various terrains and conditions. The company is dedicated to sustainability and is currently developing electric models of its existing product lines. With its headquarters in Quebec, Canada, BRP reported annual sales of CA$7.8 billion across more than 130 countries and employs approximately 16,500 passionate individuals as of January 31, 2025.