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The Remarkable Rise of Holafly: A New Era of eSIM Technology

As the world rapidly transitions towards digital solutions, Holafly, a Spanish company co-founded by Pedro Maiquez and Lidia Hu, has made impressive strides since its inception in 2017. Holafly specializes in providing eSIM technology that offers travelers an economical and sustainable alternative to traditional roaming services. Recently, the company announced that it has surpassed the significant milestone of $500 million in cumulative revenues since the end of the COVID-19 pandemic, with projections indicating it could set new records in 2025.

Holafly's growth trajectory can be attributed to several factors, including the robust recovery of international tourism, the adoption of remote work, and the increasing prevalence of exclusively eSIM devices—such as the latest iPhone and Google's Pixel 10. As the demand for seamless connectivity rises, being online is no longer a luxury for travelers; it has become a necessity akin to securing accommodation.

Holafly has successfully sold over 15 million eSIMs globally across more than 200 destinations. The company reported $200 million in gross revenue in 2024 alone, demonstrating a continuous upward trend in 2025. According to CEO Pablo Gómez, Holafly aims to be the go-to option for all travelers, focusing on delivering unlimited data eSIMs that eliminate roaming charges while promoting a more environmentally friendly approach to mobile connectivity.

Since adopting digital eSIM technology in 2022, Holafly is proud to have offset the disposal of over 1,563 tons of CO₂ emissions—equivalent to removing around 340 cars from the road for an entire year. This milestone underscores Holafly’s commitment to sustainability by reducing the environmental costs associated with traditional SIM cards.

The global eSIM market is on the brink of exponential growth, projected to expand at an annual growth rate of 31.8% from 2023 to 2030. This growth is primarily driven by the increasing adoption of smartphones, a rising demand for uninterrupted global mobile services, and a trend towards remote working arrangements. Holafly is not just keeping pace with these trends but is actively innovating, rolling out new products tailored for both individual travelers and corporate clients through its Holafly for Business division.

This division provides competitive solutions designed to keep corporate teams connected globally without incurring additional roaming fees. As the company prepares for further expansion, high-profile additions to its management team, such as Allan Kenedy as CFO and Melanie O'Bernie as General Counsel, signal Holafly's commitment to achieving its growth ambitions.

In conclusion, Holafly stands out as a pioneer in the eSIM industry, offering a combination of cost-effective solutions and a commitment to sustainability. With thousands of satisfied travelers rating Holafly highly on platforms like Trustpilot and the anticipation of future growth, it is clear that Holafly is setting a new benchmark in mobile connectivity for travelers worldwide. As travelers increasingly prioritize without barrier connectivity, Holafly is poised not only to meet those needs but to exceed them, making it an exciting company to watch in the coming years.