#Japan #Tokyo #Famima #Rika Yagi #Kohtaro Yoshida

Famima's 45% Increase Campaign: Celebrating with New Faces and Products

Famima is energizing its 45th anniversary celebrations with an unprecedented campaign titled "The 45% Increase Strategy," launching on March 24, 2026. This campaign features an array of beloved products available in increased volumes without a change in price, marking a significant milestone for the convenience store chain.

Meet the Dynamic Duo: Kohtaro Yoshida and Rika Yagi

In a delightful twist, renowned actor Kohtaro Yoshida and actress Rika Yagi will take center stage as the hosts of Famima's promotional TV program. The duo showcases their infectious energy, introducing an impressive lineup of products that are up to 45% larger. Fans can expect to see Yoshida enthusiastically announcing, "Our usual spicy chicken is now 45% more!" to which Yagi chimes in, adding to the excitement with her energetic responses like "Delicious!"

The television commercial vividly evokes the nostalgic feel of shows from the Showa era, where the duo’s chemistry shines through. The segment humorously concludes with Yoshida unexpectedly multiplying into five, delivering a comedic note to the message of abundance.

A Flavorful Selection

To celebrate its 45th anniversary, Famima has planned an extensive range of 14 products, available weekly, which will include first-time offerings like the "Spicy Chicken," noodles, and various baked goods. Among the highlights:

• - Fresh Coppepan with Strawberry Jam & Margarine: A cloud-like bread now available with a surprising 45% increase in size, perfect for springtime enjoyment.
• - Spicy Chicken: Known for its tantalizing flavor, now offered in a larger portion to satisfy appetites.
• - Ramen by Historical Ramen Sou: A collaboration that promises rich flavors and delightful textures, ideal for food lovers.

Each product is thoughtfully designed to be enjoyed during various springtime gatherings, such as cherry blossom viewings or school picnics. Yoshida and Yagi also expressed their fondness for sharing these products with friends or family, reinforcing the campaign’s message of joy in abundance.

A Nostalgic Yet Progressive Approach

The "40% increase strategy," previously launched during Famima's 40th anniversary, has laid the groundwork for this evolutionary step. Each year, Famima has successfully attracted sizable interest with its increase campaigns, and this anniversary continues that tradition with the audacious 45% increase.

The tasty twists on classic favorites promise to please customers with both nostalgia and excitement. Furthermore, viewers will be motivated to engage in fun family or social functions, enhancing both the festive spirit and the community connection.

Production Experience with Yoshida and Yagi

Reflecting on their time working together, Yoshida remarked on how naturally the two fit into the campaign's lively essence, citing their five years of collaboration as beneficial for their on-screen camaraderie. Yagi chimed in, recalling how she feels like they are embarking on new frontiers together once more. Fans of both stars have a lot to look forward to as their dynamic partnership continues.

Yoshida playfully noted, "With this abundance, I too wish to connect more deeply with my pets at home!" highlighting the light-hearted rapport shared between the two.

Springtime Togetherness through Food

During interviews, both Yoshida and Yagi discussed how they would enjoy the products under the spring sunshine. Yoshida envisioned a picnic filled with multiple food options, while Yagi expressed the joy of sharing delicious spring-inspired treats with new friends.

In an age of evolving lifestyles and dynamics, Famima and its spokespersons remind us to embrace change with confidence and enthusiasm, especially with new beginnings on the horizon.

Fans Get Involved

To further engage with their audience, Famima plans to launch social media campaigns, including giveaways where fans can win free food items. Both Yoshida and Yagi are set to inspire a positive outlook on embracing new experiences in life.

Through this campaign, Famima solidifies its mission: to not only provide products but also to create moments and foster connections. As they celebrate 45 years, the brand remains committed to innovation and community impact, making it a cherished part of people's lives.

For the latest updates, promotions, and additional product details, customers can visit the campaign’s special website here.

Let’s raise a toast to Famima’s future and the exciting journey ahead filled with delicious offerings and joyful gatherings!