#Japan #Tokyo #PUMA #OPEN YY #H-STREET

Puma and OPEN YY Unveil H-STREET OPEN YY

Puma Japan, based in Shinagawa, Tokyo, has announced the launch of its second collaboration with the South Korean designer brand OPEN YY, termed the "H-STREET OPEN YY." This exciting collection is set to hit stores starting June 10, 2025.

Founded by the creative director sisters, Jiyoung and Boyoung, OPEN YY is known for expressing the beauty of diversity through the interplay of commonalities and differences in individuality. Last March, their unique design interpretation of the "SPEEDCAT OG" sparked significant interest in the fashion and sneaker culture realms.

The collection's foundation is the H-STREET, a lifestyle model that debuted in 2003, which has been reimagined from the 1990s running spike "Harambee." This new take maintains a dynamic silhouette and sharp design, merging sporty elements from its origin with contemporary styles. The H-STREET is positioned as a new representative of Puma's low-profile shoes.

In this second collection, the H-STREET has been reinterpreted through the lens of OPEN YY. A removable shoe tongue detail, embroidered with both brands' logos, adds an iconic touch and enhances styling versatility. Additionally, Puma's signature form stripe is expressed with delicate embroidery, contributing to an overall elegant impression. The blend of breathable mesh material and premium nubuck overlays ensures both style and comfort.

Three colorways will be available, inspired by various themes: a beige reminiscent of sunlit tracks, a blue reflecting cool winds and blue skies, and a white that evokes light rhythms and a natural vibe.

Alongside the product launch, Puma and OPEN YY plan to run a campaign capturing the seamless integration of sports into everyday life. Titled "Everyday" and "Imagination," the campaign will visually reconstruct daily scenes and objects, humorously revealing hidden surprises and possibilities in the commonplace.

The "H-STREET OPEN YY" will be available for purchase at the Puma Store in Harajuku Cat Street, Puma Store Osaka, the official Puma online store (https://jp.puma.com/), the PUMA app, and select retailers. Please check the websites of participating stores for the availability of Puma products, as stock may vary by location and there may be changes to release dates and retail locations.

Product Details

• - Product Name: H-STREET OPEN YY
• - Retail Price: 18,700 JPY (tax included)
• - Product Number: 405046
• - Colors Available: 03/02/01

About PUMA

PUMA is among the world’s leading sports brands, focusing on the design, development, marketing, and sale of footwear, apparel, and accessories. Through 75 years of product development aimed at athletes seeking speed, PUMA has accelerated the evolution of sports and culture. The brand offers products across various categories including football, running, training, basketball, golf, and motorsports, alongside lifestyle products inspired by each sport. PUMA is committed to extending the greatness of sports to the realms of fashion and street culture through collaborations with prominent designers and brands. The PUMA Group includes Puma, Cobra Golf, and Stichd, headquartered in Herzogenaurach, Germany, with operations in over 120 countries and approximately 20,000 employees worldwide. For more details, visit https://jp.puma.com.