Global K-Pop Star JENNIE Takes Center Stage in Seoul's Tourism Campaign
JENNIE Highlights the Allure of Seoul
Global K-Pop artist JENNIE has been appointed as the Honorary Tourism Ambassador for Seoul in 2025, sparking excitement with the unveiling of a new promotional campaign, “Absolutely in Seoul.” The campaign is designed to showcase the diverse charms of this vibrant city to a global audience.
Set to debut on July 31, 2025, the campaign features a series of promotional videos that will be aired on Seoul's official YouTube channel, VisitSeoul TV, and various social media platforms. JENNIE’s involvement is a testament to her strong connection with Seoul, which she refers to as her “city of inspiration.”
The Campaign's Vision
The primary aim of the “Absolutely in Seoul” campaign is to immerse viewers in the city's rich stories through stunning visuals and compelling narratives. The first video, titled DALTOKKI, adopts a short film format showcasing JENNIE as she explores iconic landmarks across Seoul, including the majestic Gyeongbokgung Palace, the scenic Nodeulseom Island, and the trendy district of Seongsu-dong. This visually captivating piece invites viewers to experience the city alongside JENNIE, enhancing the emotional resonance of the locations depicted.
Following this, the second video, SEOUL CITY, features the song
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