Travis Saxton Joins RE/MAX Holdings to Propel Strategic Growth and Innovation Initiatives
On January 21, 2025, RE/MAX Holdings, Inc., a prominent figure in the global real estate franchising sector, heralded the addition of Travis Saxton to its executive team as the Executive Vice President of Strategy. This pivotal appointment is aimed at fostering organizational alignment and driving innovative practices within the company. In this role, Saxton will report directly to CEO Erik Carlson while contributing significantly to the Executive Leadership Team.
Travis Saxton arrives with over 20 years of seasoned experience in residential real estate technology, digital marketing, and management consulting. Prior to this role, he served as the Executive Vice President of Enterprise Solutions at T3 Sixty, where he spearheaded several technology initiatives. His extensive tenure also includes high-ranking positions at RealTrends and BombBomb, where he honed strategies to enhance business outcomes through better tech integration and content management. Notably, Saxton has collaborated with numerous real estate brokerages across North America, working closely with various units within the RE/MAX network.
The CEO of RE/MAX, Erik Carlson, expressed profound enthusiasm regarding Saxton’s appointment, considering it a strategic addition that bolsters the company's leadership. "Travis is a major addition to the team," Carlson remarked, highlighting Saxton’s technology prowess and understanding of real estate operations as critical assets to advancing the company’s vision. Saxton’s detailed insights and innovative thinking are expected to enhance RE/MAX's operational systems and significantly elevate the brand's offerings.
On his new journey at RE/MAX, Saxton aims to equip affiliates with premier tools to amplify their business growth, boost productivity, and enhance client service quality. "I'm excited to join RE/MAX Holdings and collaborate with such a talented and passionate group of leaders," Saxton commented. He acknowledged the entrepreneurial spirit within RE/MAX and expressed eagerness to help implement intelligent, strategic changes that leverage technological advancements for improved business outcomes.
Saxton’s joining comes shortly after Chris Lim’s appointment as the Executive Vice President and Chief Growth Officer of RE/MAX, marking a notable recruitment effort by the company. Carlson addressed this dynamic addition to the senior management, asserting that their combined expertise and vision would propel RE/MAX towards redefining its position as a pioneering leader in global real estate.
“After working with numerous brokerages, agents, and teams over the years, RE/MAX Holdings is where I want to be,” Saxton stated, conveying his alignment with Carlson’s forward-thinking approach for the company’s trajectory.
Founded in 1973 by Dave and Gail Liniger, RE/MAX Holdings has established itself as a dominant franchisor in the real estate realm, operating under their RE/MAX® and Motto® brands. With its expansive network of over 140,000 agents across nearly 9,000 offices worldwide, RE/MAX has consistently ranked as the top seller of real estate as gauged by total residential transaction sides. The continued commitment to innovation and growth is underscored by the 2016 launch of Motto Franchising, LLC, solidifying its position as the first national mortgage brokerage franchise in the U.S.
As RE/MAX Holdings encourages an atmosphere of entrepreneurial freedom, Saxton’s expertise is anticipated to play an instrumental role in steering the brand towards enhanced operational efficiency, ensuring that affiliates and franchisees have access to cutting-edge solutions and industry insights. In a rapidly evolving real estate landscape, leadership transitions like that of Saxton’s promise to bolster the strategic initiatives essential for maintaining a competitive edge.
Travis Saxton arrives with over 20 years of seasoned experience in residential real estate technology, digital marketing, and management consulting. Prior to this role, he served as the Executive Vice President of Enterprise Solutions at T3 Sixty, where he spearheaded several technology initiatives. His extensive tenure also includes high-ranking positions at RealTrends and BombBomb, where he honed strategies to enhance business outcomes through better tech integration and content management. Notably, Saxton has collaborated with numerous real estate brokerages across North America, working closely with various units within the RE/MAX network.
The CEO of RE/MAX, Erik Carlson, expressed profound enthusiasm regarding Saxton’s appointment, considering it a strategic addition that bolsters the company's leadership. "Travis is a major addition to the team," Carlson remarked, highlighting Saxton’s technology prowess and understanding of real estate operations as critical assets to advancing the company’s vision. Saxton’s detailed insights and innovative thinking are expected to enhance RE/MAX's operational systems and significantly elevate the brand's offerings.
On his new journey at RE/MAX, Saxton aims to equip affiliates with premier tools to amplify their business growth, boost productivity, and enhance client service quality. "I'm excited to join RE/MAX Holdings and collaborate with such a talented and passionate group of leaders," Saxton commented. He acknowledged the entrepreneurial spirit within RE/MAX and expressed eagerness to help implement intelligent, strategic changes that leverage technological advancements for improved business outcomes.
Saxton’s joining comes shortly after Chris Lim’s appointment as the Executive Vice President and Chief Growth Officer of RE/MAX, marking a notable recruitment effort by the company. Carlson addressed this dynamic addition to the senior management, asserting that their combined expertise and vision would propel RE/MAX towards redefining its position as a pioneering leader in global real estate.
“After working with numerous brokerages, agents, and teams over the years, RE/MAX Holdings is where I want to be,” Saxton stated, conveying his alignment with Carlson’s forward-thinking approach for the company’s trajectory.
Founded in 1973 by Dave and Gail Liniger, RE/MAX Holdings has established itself as a dominant franchisor in the real estate realm, operating under their RE/MAX® and Motto® brands. With its expansive network of over 140,000 agents across nearly 9,000 offices worldwide, RE/MAX has consistently ranked as the top seller of real estate as gauged by total residential transaction sides. The continued commitment to innovation and growth is underscored by the 2016 launch of Motto Franchising, LLC, solidifying its position as the first national mortgage brokerage franchise in the U.S.
As RE/MAX Holdings encourages an atmosphere of entrepreneurial freedom, Saxton’s expertise is anticipated to play an instrumental role in steering the brand towards enhanced operational efficiency, ensuring that affiliates and franchisees have access to cutting-edge solutions and industry insights. In a rapidly evolving real estate landscape, leadership transitions like that of Saxton’s promise to bolster the strategic initiatives essential for maintaining a competitive edge.
Topics General Business）
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