#Greece #Athens #Scientific Games #Hellenic Lotteries #Instant Games

Exciting New Scratchcard Games for Greek Players

Scientific Games, recognized as the world's largest lottery games company, is taking a bold step in the gaming industry by collaborating with Hellenic Lotteries, part of the influential Allwyn Hellas. This partnership marks a significant milestone as they introduce a fresh lineup of instant scratchcard games aimed at enhancing entertainment for players in Greece. The agreement, spanning 12 years, signifies the commitment of both entities to provide innovative gaming experiences.

A New Era for Hellenic Lotteries

Recently, Hellenic Lotteries secured exclusive rights to operate and manage passive lotteries and scratchcard offerings from the Greek State, thanks to a competitive bidding process. This venture will not only diversify their offerings but also engage players with thrilling new forms of entertainment. The first wave of this initiative was launched in May, featuring 14 vibrant new scratchcard games, setting an exciting tone for their renewed license.

Matthaios Mattaiou, Chief Sales & Marketing and Operations Officer at Allwyn Hellas, expressed enthusiasm for the collaboration, saying, “Players are at the heart of our operations, and we are committed to providing captivating experiences. Partnering with Scientific Games allows us to present innovative scratchcard games that appeal to our audience.”

The Role of Scientific Games

As a global leader, Scientific Games brings extensive expertise and resources to the table. Their European Center of Game Production Excellence, located in the UK, is responsible for creating these scratchcards. This facility supports over 40 lotteries across the EMEA region, ensuring high-quality game production. Through this partnership, they will not only supply exciting new scratchcards but also offer critical sales support to ensure smooth game execution.

Matthias Müller, Senior VP of International Sales at Scientific Games, highlighted their approach by stating, “Our innovative team draws upon decades of analytics and game design, focusing on providing engaging scratchcard offerings that promote responsible growth.”

With a reputation for generating a remarkable 70% of global instant game retail sales, Scientific Games stands out as a key supplier for many top-performing lotteries worldwide. Their commitment to research and innovation positions them as a favorite among gaming authorities.

Looking to the Future

This partnership also paves the way for possible future exploration of digital lottery options. As both companies navigate the evolving landscape of gaming, they are keen to adapt to emerging technologies that can potentially enhance how players interact with lottery games.

In conclusion, the alliance between Scientific Games and Hellenic Lotteries represents a significant advancement in the gaming sector in Greece, emphasizing the focus on player engagement and entertainment. With the successful launch of these new scratchcards and the potential for future innovations, players in Greece can look forward to an exhilarating gaming experience, underpinned by a robust collaboration between two leaders in the industry.