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Shadows and Learning: How SHADOTEN is Transforming English Education

In the rapidly evolving realm of English learning, SHADOTEN stands out as a remarkable application developed by PROGRIT Inc., headquartered in Minato, Tokyo. The shadowing application recently achieved a significant milestone with over 10,000 paid subscribers and a monthly recurring revenue (MRR) of approximately ¥186 million as of August 2025. To celebrate this achievement and show appreciation to its users, SHADOTEN has launched a special campaign titled "SHADOTEN Appreciation Festival."

From October 9 to 13, 2025, new users will be eligible for discounts of up to ¥10,000, while existing users can participate from October 12 to 19, 2025, to win various prizes.

What Makes SHADOTEN Unique?

SHADOTEN places a strong emphasis on enhancing listening skills through a technique called shadowing, where users repeat spoken English a few seconds after hearing it. Users work on customized tasks for approximately 30 minutes daily, submitting their recordings to be reviewed daily by English professionals. This personalized feedback system allows both beginners and advanced learners to efficiently build their listening abilities.

Recent Feature Updates

To cater to busy professionals, SHADOTEN is designed to be an engaging daily study tool. Notable enhancements have been introduced to keep users motivated, including:
1. Celebratory Streak Notifications: After submitting a voice recording, users see their consecutive study streak, turning daily efforts into visible accomplishments and motivating prolonged learning.
2. Holiday Ticket Feature: Upon reaching a set consecutive learning goal, users receive a "Holiday Ticket" allowing them to maintain their streak, effectively mitigating the feeling of loss from missed days.
3. Streak Design Learning Calendar: The calendar now visually emphasizes consecutive study days, making it easier to see progress at a glance and inspiring users to maintain their learning habits.
4. Daily Mini-Tests: For days when vocal practice isn't feasible, users can engage in five-question dictation tests, helping them sustain their learning streak with minimal effort while improving their listening accuracy.

The Role of Personalized Feedback

Beyond these features, one of SHADOTEN's key strengths lies in its provision of personalized feedback. Every day, a professional English coach reviews users' shadowing recordings, offering constructive insights on what they did well and what can be improved. This guidance ensures that users receive a level of support that standard apps cannot provide, fostering a conducive learning environment.

A close interaction between learners and coaches enhances motivation and creates a more engaging learning experience.

Customer Testimonials

Users often express their satisfaction with the dual support of personal coaching and the app itself. Here are some notable feedbacks from users:

• - Kobayashi (20s, IT Sector): "The best part of SHADOTEN is the precise feedback. I can clearly understand which sounds to focus on and the rhythm needed in speaking. Incorporating it into my daily routine has drastically improved my skills."
• - Mizuno (30s, Finance Sector): "SHADOTEN is incredibly effective for both listening enhancement and pronunciation correction. Mimicking native speakers’ speed and intonation has helped me naturally embrace the rhythm of conversation. There are numerous features to encourage me to continue learning."

Celebrating Milestones with the SHADOTEN Appreciation Festival

In recognition of reaching the milestone of 10,000 paid subscribers, SHADOTEN is rolling out its appreciation festival. Prospective learners can take advantage of the 7-day free trial during the campaign. Throughout the promotional period, both new and existing users will have access to various rewards and prizes.

For new users:

• - Promotion Period: October 9 to 13, 2025
• - Benefit: A discount coupon worth up to ¥10,000 (¥1,000 off for each month over ten months).

For existing users:

• - Promotion Period: October 12 to 19, 2025
• - Benefit: Prizes include an iPhone 17 or Samsung Galaxy S25, English learning books, and a month’s free use of the AI English conversation app, DiaTalk.

To get started with SHADOTEN or to inquire about the festival, visit the official website or contact customer support for assistance.

About PROGRIT Inc.

Founded in September 2016, PROGRIT Inc. aims to increase the number of people who can thrive around the world by providing serious English learning services. Their primary offering is English coaching, with a subscription model that includes listening improvement through SHADOTEN, speaking enhancement via SUPIFUL, and AI conversations with DiaTalk. PROGRIT went public on the Tokyo Stock Exchange in September 2022 after just six years in business.

For more information on PROGRIT, visit their official website here.