#Japan #Sendai #X-girl #WE League #Mynavi Sendai

X-girl's New Uniform for Mynavi Sendai Ladies

X-girl, a streetwear brand operated by Beez International, has created a vibrant new uniform for the Mynavi Sendai Ladies, a team competing in Japan's WE League. This initiative is part of a broader revitalization effort, commemorating the 15th anniversary of the Great East Japan Earthquake through symbolism and design.

In a collaborative effort with local students, the design process began with a public call for submissions from experts attending vocational schools and universities across Tohoku. This initiative attracted a remarkable 182 entries, from which the design created by Tomohisa Koizumi, a second-year student at Sendai Aoba Gakuin College, was ultimately selected after a final presentation round. Esteemed judges included players from Mynavi Sendai Ladies, and representatives from Beez International. Koizumi's winning concept, “Light of Victory and Hope,” is rooted in the colors of victory associated with the historical figure Date Masamune, specifically a deep navy blue complemented by 15 colorful sashes symbolizing hope and aspirations.

Design Inspiration

Koizumi expressed that the vibrant shades chosen for both the players’ field uniforms and the goalkeeper's attire were meticulously crafted to embody the strength and hopes of the Tohoku region. The field player’s uniform features the illustrious winning blue, enriched with designs resembling the colorful decorations of the Sendai Tanabata Festival, reflecting the aspirations for recovery and the bright spirit of the region. The goalkeeper's uniform adopts a passionate red hue, representing the fiery spirit and determination that both players and fans share in the hope for recovery from past tragedies.

Upcoming Matches

As part of the revitalization support initiative, the Mynavi Sendai Ladies will host a series of matches in March, aligning with the anniversary of the earthquake. These matches aim to deliver courage and hope to fans and communities, showcasing resilience against adversity. The schedule for the upcoming matches includes:

• - March 7, 2026 (Saturday, 14:00): vs. Nippon TV Tokyo Verdy Beleza at Seihoku Park Ishinomaki
• - March 21, 2026 (Saturday, 13:00): vs. AC Nagano Parceiro Ladies at Yurtec Stadium Sendai
• - March 28, 2026 (Saturday, 14:00): vs. Cerezo Osaka Yammer Ladies at Yurtec Stadium Sendai

A Symbol of Togetherness

On match day, the venue will also showcase a “Tasaki Relay of Hope,” allowing various stakeholders—from local communities to sponsors— to share their messages of hope and reconstruction. Fans are encouraged to engage with the team on social media, using the hashtag #絆 to express their thoughts and desires for a brighter future alongside the players.

The Mynavi Sendai Ladies players, such as Mahiro Hirosawa and Yurie Ito, shared their sentiments about the new uniforms, emphasizing the need to inspire others while carrying the community's aspirations into each match. CEO Yusaku Nishikata of Beez International highlighted the significance of this unique uniform, stating, “It embodies diverse hopes and strong desires for recovery.”

X-girl's Broader Mission

X-girl is dedicated to empowering women and encouraging personal growth through sports, fashion, and art. Their ongoing projects aim to inspire individuals to live authentically and pursue their passions. As part of the WE League, a landmark professional women's soccer league in Japan, they continue to advocate for women’s empowerment and the celebration of teamwork.

For more information about the Mynavi Sendai Ladies, visit their official page or follow them on social media. Join X-girl and the team as they promote a message of hope while pursuing excellence on and off the field, making each game a testament to resilience and community spirit.