#Japan #Tokyo #UNIQLO #Ayumu Hirano #Skateboarding

UNIQLO's Next Generation Development Program Featuring Ayumu Hirano

On August 21, 2025, UNIQLO will hold an inspiring event aimed at nurturing the next generation of athletes in Tokyo's iconic Midtown Roppongi, welcoming 50 elementary school students to participate. The event, titled UNIQLO Next Generation Development Program with Ayumu Hirano 2025, invites young skaters to engage and learn from renowned professional snowboarder and skateboarder Ayumu Hirano, alongside his brothers Heisuke and Kaito, who will also make special guest appearances.

A Comprehensive Learning Experience

The event promises an immersive experience, including a skateboard workshop where participants will receive hands-on instruction from Hirano himself. The atmosphere will be enlivened by a specially constructed vertical ramp set against the backdrop of Roppongi's skyline, providing a stunning setting for the day's activities.

A highlight of the event will be live demonstrations showcasing the impressive skills of the Hirano brothers, allowing attendees to witness thrilling skateboard tricks up close. Other than technical skills, Hirano emphasized the importance of learning about finding one’s passion and embracing challenges—essential themes he will discuss during a talk session with the kids.

Registration and Expectations

UNIQLO is encouraging participation from children in grades 1 to 6, with a total of 50 slots available. Interested families can apply starting July 24, 2025, through a dedicated online application form. To add a personal touch, applicants are required to submit a question they would like to ask Hirano during the event, fostering an interactive environment.

The application window will close on July 31 and selected participants will be notified by early August. It's crucial to note that this workshop is designed specifically for beginners, ensuring a welcoming environment for first-time skaters.

Commitment to Society

The UNIQLO Next Generation Development Program serves as a part of the company's broader initiative launched in November 2022 to cultivate youth through sports. This program aims to inspire and empower children by connecting them with elite athletes, ultimately contributing to a sustainable future. Through these initiatives, UNIQLO hopes to enrich the lives of young people and encourage them to pursue their dreams with passion and purpose.

Hirano remarked, “I am thrilled to hold this next-generation development event with UNIQLO in a central location this year. I hope to convey the joy and challenges of skateboarding to the participants.”

Event Details

• - Event Name: UNIQLO Next Generation Development Program with Ayumu Hirano 2025
• - Date: August 21, 2025
• - Time: 9:00 AM to 1:00 PM (tentative)
• - Location: Tokyo Midtown, Grass Square and Atrium, Akasaka, Tokyo
• - Organizer: UNIQLO
• - Supporter: Japan Skateboarding Federation
• - Participants: Children from 1st to 6th grade, along with family members (up to two guests allowed)

Enhancing Lives through Sports

UNIQLO's Global Brand Ambassador initiative involves collaboration with world-class athletes to spread the LifeWear concept, focused on comfort and functionality in daily wear. These ambassadors do not only perform at the highest level but also help create a new value in LifeWear, benefiting the lives of many. Through events like this, UNIQLO is strengthening community ties and making significant contributions worldwide.

In summary, UNIQLO’s Next Generation Development Program is a vital project focused on inspiring young minds through skateboarding while promoting a sense of sustainability and community development. It is an event not to be missed for aspiring young skateboarders, providing them with unique learning experiences from some of the best in the sport!