Exsol's Shinichi Suzuki Discusses Solar Energy and Sustainability in TIME Magazine

Exsol's Vision for a Sustainable Future

Exsol, a leading solar energy company in Japan, has recently gained international recognition through an interview with its CEO, Shinichi Suzuki, featured in the Asia edition of TIME magazine on July 28, 2025. The article emphasizes the theme "Putting the Planet First," highlighting companies in Japan that are committed to creating a sustainable society.

Exsol’s Commitment to Solar Energy

During the interview, Suzuki articulated the critical importance of ensuring a stable power supply. He underscored Exsol's mission to promote the inherent value of solar energy as a clean, homegrown energy source. Exsol operates nationwide, specializing in the design, construction, and maintenance of solar power systems, delivering comprehensive solutions that significantly reduce overall costs.

The highlighted initiative, XSOLUTION, aims to minimize the demand for fossil fuels while addressing various global challenges. Suzuki outlined three essential goals within this framework:
1. Eradication of International Conflicts: By reducing reliance on fossil fuels, the potential for disputes stemming from resource scarcity diminishes, fostering global peace.
2. Enhanced Energy Security and Resilience: Promoting decentralized and self-sufficient energy systems strengthens national emergency preparedness and security against disasters.
3. Comprehensive Environmental Improvement: Beyond merely combating climate change, Exsol is dedicated to sustainable practices that contribute to the overall health of our planet.

A Call for Collective Action

Suzuki posited that the root causes of pressing environmental issues lie in a kind of capitalism fixated on short-term gains often referred to as "late-stage capitalism." He critiques societal values driven by individualism and egoism, which he believes plague our planet. To overcome these challenges, he calls for unity and integration of efforts—termed UNIFICATION—along with a mindset that embraces altruism and co-creation.

Access the Full Interview

Though the TIME article does not encompass the entire interview due to space limitations, Exsol has received permission to share the complete content on their official website. Readers are encouraged to visit Exsol’s site to explore the full scope of the interview and gain deeper insights into their innovative vision for renewable energy. Here’s the link: Exsol Official Website

About TIME Magazine

Founded in 1923, TIME magazine is a leading American news publication that covers a broad spectrum of topics, including politics, economics, science, and culture. With a global circulation exceeding 3 million, the Asia edition showcases significant stories and interviews relevant to the Asian region, influencing business leaders and policymakers alike.

About Exsol

Established in 2001, Exsol is dedicated exclusively to solar energy, emerging as a comprehensive player in this field. From residential to industrial solar power systems, Exsol provides end-to-end solutions encompassing design, construction, and post-installation maintenance to maximize the adoption of solar technologies across Japan.