CALISTA Premio Championship 2025: A New Era for Acupuncture
On October 2, 2025, Calista Corporation will host the
CALISTA PREMIO CHAMPIONSHIP 2025, an innovative competition designed to revolutionize the acupuncture industry. This event invites acupuncturists associated with the CALISTA and C by CALISTA brands, creating an inclusive platform where skill and hospitality are evaluated directly by the customers themselves.
This competition marks the beginning of a national tournament aimed at enhancing customer satisfaction in the acupuncture and beauty care sectors. With a strong commitment to advancing the profession, Calista envisions an annual championship that will open to acupuncture practitioners nationwide, collaborating with the well-regarded customer review platform,
Shinkyu Compass.
Why Now? A Booming Market
The beauty acupuncture market has seen spectacular growth in recent years, skyrocketing from approximately 210 registered clinics in 2015 to an estimated 7,000 by 2025. Despite this impressive expansion, the disparity in skills and service quality among practitioners remains a critical issue. The CALISTA PREMIO CHAMPIONSHIP aims to tackle these challenges head-on, leveraging the voices of consumers to drive quality improvements across the board.
This initiative represents a pioneering approach in Japan's acupuncture community, where clients directly participate in evaluation processes. The competition will also involve
over 500 customer judges, who will experience the services firsthand and provide feedback on treatment efficacy, customer service, and overall hospitality via surveys.
Engaging the Next Generation
In addition to customer judges, students from acupuncture vocational schools will also be invited to witness and participate in the championship. This not only enriches the competition atmosphere but also provides aspiring practitioners with invaluable insights into the industry's best practices. They will experience professional techniques up-close, allowing them to draw inspiration for their future careers.
Event Details
- - Date: October 2, 2025 (Preliminary judging to take place from August to the end of September)
- - Organizer: Calista Corporation
- - Participants: Acupuncturists employed at CALISTA and C by CALISTA locations
- - Competitions Include:
- Preliminary judging and treatments
- Customer feedback through surveys
- Individual skill challenges
- Speed trials for specific acupuncture techniques
- Comprehensive assessments of treatment and counseling abilities through role-play exercises
Awards to Celebrate Excellence
Acknowledging outstanding contributions, awards will be presented in various categories:
- - Grand Prix: Overall excellence in technique, service, and customer satisfaction
- - Best Team Award: Highest performing clinic based on cumulative scores
- - Best Technical Award
- - Best Counseling Award
- - Speed MAX Award: Top three in speed trials for specific techniques
Commitment to Clients
At its core, acupuncture’s effectiveness hinges on the balance of skilled technique and personalized care for each client. Calista aims to establish the perception of acupuncture as a hospitality industry that delivers relaxation and impact through treatments, fostering an environment where practitioners inspire and elevate each other collectively.
A Vision for the Future
The CALISTA PREMIO CHAMPIONSHIP is set to be an annual event, with plans to expand into an open competition for acupuncturists across Japan. By partnering with Shinkyu Compass, Calista is dedicated to creating a collaborative framework where evaluations and experiences are shared throughout the industry, ultimately raising the standard of care and trust in beauty acupuncture.
Through continuous efforts, Calista seeks to enhance the visibility and credibility of acupuncture therapies, paving the way for advancements across Japan’s beauty and wellness landscape.
Contact for More Information
For inquiries regarding the CALISTA PREMIO CHAMPIONSHIP, please reach out to:
Calista Corporation (Championship Administration)
Phone: 03-6721-7416
Official Websites: