Neusoft Unveils Exciting Innovations at IAA MOBILITY 2025 for Enhanced Consumer Experience

Neusoft's Participation at IAA MOBILITY 2025

On September 10, 2025, Neusoft Corporation, a leader in the information technology sector, showcased its latest advancements and insights at the IAA MOBILITY 2025 exhibit. This event serves as a significant platform where the company demonstrates its innovative products, solutions, and services tailored for the automotive industry. These offerings are specifically designed to provide extraordinary consumer experiences in an era driven by artificial intelligence (AI), thereby reshaping the future of mobility.

Keynote Address by Dr. Angela Wang

Dr. Angela Wang, Senior Vice President of Neusoft Corporation and President of Neusoft Europe, is set to deliver a pivotal keynote titled "Inspirations from the Dynamic Consumer Experience Innovations in China for Future New Mobility" on September 11. Her address will delve into the most recent trends and extensive practices of consumer experience innovations emerging from China. Furthermore, she aims to share analytical insights regarding the driving forces behind these advancements, aspiring to inspire both global partners and customers to expedite innovative practices in both the Chinese and broader global markets.

This keynote will also encompass her views on today’s competitive landscape, which emphasizes a balanced approach to innovation, speed, and cost efficiency. Dr. Wang stresses the pressing need for a fresh global perspective and cross-market collaborations to fulfill the demands of future mobility.

Innovative Spotlight: OneCoreGo® Global In-Vehicle Intelligent Mobility Solution 6.0

During the event, Neusoft will spotlight its cutting-edge OneCoreGo® Global In-Vehicle Intelligent Mobility Solution 6.0. This groundbreaking innovation creates a holistic global intelligent mobility experience through the seamless integration of five core systems:
1. One Map - A Global Navigation Product Family
2. One Sight - Augmented Reality (AR) for Vehicle Applications
3. One Store - The Global In-Vehicle App Ecosystem
4. One Pay - An In-Vehicle Payment Center
5. One Mate - AI Interaction Center

Additionally, the NAGIC Cockpit Software Platform by Neusoft empowers automotive manufacturers to accelerate the Software-Defined Vehicle (SDV) transformation. This is achieved via agile development processes, cost efficiency initiatives, innovative software solutions, and adaptable business models. Neusoft extends comprehensive software engineering services across various fields, including CDC, CCU, ZCU, BCM, HVAC, Gateway, ECU, UX/UI, and testing.

Highlighting One Sight (AR For Car)

Among the extraordinary innovations introduced, the One Sight (AR For Car) software product has emerged as a primary attraction for attendees. Leveraging several patented AR core algorithms and a proprietary high-performance graphics engine, this product not only enhances driving safety but also delivers an immersive and intelligent experience by ingeniously blending virtual imagery with reality. It transforms interactions between drivers and vehicles from mere functional exchanges into emotionally engaging connections, setting a new standard for the AR-HUD user experience within vehicles.

Neusoft’s Legacy in Automotive Technology

With over 30 years of expertise in automotive software development, Neusoft positions itself as a technology and innovation partner for SDVs. The corporation boasts an extensive global research and development network in countries, including China, Germany, the United States, Japan, and Malaysia, and employs over 6,000 dedicated automotive software engineers. Neusoft's automotive solutions have been integrated into more than 1,800 vehicle models, impacting over 110 nations and collaborating with over 50 manufacturers.

Commitment to Future Innovational Partnerships

Looking ahead, Neusoft is committed to collaborating with international partners and customers to drive further innovations designed to enhance customer experiences. The company aims to promote sustainable development in intelligent vehicles, working towards a future of mobility that is safer, smarter, and more customer-focused.

For additional details about Neusoft and its forward-thinking products and services, please visit www.neusoft.com.