Exploring New Frontiers: Hologenix and CELLIANT® in Beauty Industry at MakeUp Los Angeles 2025

Hologenix, the innovative maker of CELLIANT® infrared (IR) technology, will make a notable appearance at the upcoming MakeUp in Los Angeles conference, scheduled for February 12-13, 2025. This event, taking place at the Los Angeles Convention Center, will serve as a platform for Hologenix to explore potential collaborations with beauty and skincare companies. Co-hosting with Innovative Skincare Solutions (IKS), the focus will be on showcasing the unique capabilities of CELLIANT technology, which is celebrated for enhancing local circulation and oxygenation.

The Rise of Infrared Wellness in Beauty

The application of infrared (IR) technology is gaining attention in the beauty industry, especially with the increasing popularity of red light therapy among beauty enthusiasts. CELLIANT operates similarly by harnessing infrared waves, known for their various wellness benefits, such as boosting performance, expediting recovery, and improving sleep quality. Supported by a substantial research foundation that includes ten peer-reviewed studies, Hologenix is dedicated to investigating how CELLIANT can reshape the beauty and cosmetics landscape.

Seth Casden, CEO and co-founder of Hologenix, remarked, "The beauty and skincare category has been on our radar for a while now. We understand the powerful advantages of infrared technology, and we are entering this innovative space with high expectations. We are eager to engage in stimulating discussions about how CELLIANT could revolutionize beauty brands and contribute significantly to consumers’ wellness journeys."

Understanding the Mechanism

What makes CELLIANT special is its ability to convert body heat into IR energy, which is then redirected back to the body. This cycle stimulates vital physiological improvements, yielding benefits such as enhanced energy levels, quicker recovery times, better athletic performance, and more restful sleep.

CELLIANT’s unique formula, comprising natural IR-emitting minerals, is adaptable for integration into various products—including hydrogels, silicone patches, and fabric face masks. This versatility opens doors for innovative product development in the beauty sector.

Hologenix is enthusiastic about forming partnerships focused on research and product development, focusing on science-backed benefits that can enrich consumer experiences. Beauty brands interested in this technology can engage with Hologenix at their booth, IKS #C05, in the