Experience Traditional Ishikawa Vegetables with Noto Support Subscription Service

Siroca Launches Noto Support Subscription Service

Siroca Co., Ltd., based in Chiyoda, Tokyo, in collaboration with Amekaze Taiyo Co., Ltd. from Hanamaki, Iwate Prefecture, has launched a unique subscription service called "Experience Traditional Ishikawa Vegetables with Noto Support Subscription Service." The service offers a bundle of seasonal vegetables from Ishikawa and the innovative Home Chef Blender, starting from October 7, 2025.

The initiative is particularly timely as it comes over a year and a half after the Noto Peninsula earthquake that struck on January 1, 2024. Siroca extends its heartfelt sympathies to all those affected by the disaster. Despite the time that has passed, many areas still face challenges such as labor shortages and population decline, which hinder the reconstruction of homes and community infrastructure. Unfortunately, media coverage of these issues has diminished over time, raising concerns about the fading memory of the earthquake’s impact.

Tourist destinations in the Noto region are making gradual progress, with some facilities reopening to visitors from outside the prefecture. Traveling to the region can support recovery efforts, but Siroca and Pocket Marche share the vision that one does not need to visit the area physically to contribute. By purchasing and enjoying local ingredients, consumers can still help keep the stories of those affected alive and support the reconstruction indirectly.

In this context, the Noto Support Subscription Service aims to provide a selection of exquisite seasonal vegetables sourced from local producers in Ishikawa, promoting the region's culinary offerings while contributing to recovery initiatives. A portion of the sales proceeds will be donated to disaster relief funds specifically for the areas affected by the Noto Peninsula earthquake.

Subscription Service Details

The Noto Support Subscription Service includes a mix of seasonal vegetables delivered over three installments along with the Home Chef Blender. This blender is designed to create warm soups and fresh smoothies, providing a versatile kitchen experience while ensuring that every nutritious part of the ingredients is utilized. This approach not only fosters appreciation for fresh produce but also reminds consumers to stay connected with the recovery efforts.

The subscription is structured as follows:

- Initially Launched: October 7, 2025
- Duration: Sales open until October 31, 2025 (limited to 100 sets)
- Price: ¥25,000 (including tax and shipping)

Contents of the Subscription Box

1. One Home Chef Blender with heating functionality.
2. An original recipe book curated by dietitians featuring 67 recipes themed on "healthy eating."
3. A complete set of traditional vegetables from Ishikawa delivered in three shipments (total of three installments).

Delivery Schedule

1. 1st Delivery (Scheduled for mid to late November 2025):
- Home Chef Blender: 1 unit
- Ishikawa Seasonal Vegetables: Nakajima mustard greens (approximately 400g), Kenroku potatoes (approximately 800g), Noto musume daikon (approximately 800g)
2. 2nd Delivery (Scheduled for mid to late December 2025):
- Ishikawa Seasonal Vegetables: Kanazawa dento-jiri taro (approximately 600g), Power Onion (Noto white onion, approximately 300g), Potatoes (approximately 500g)
3. 3rd Delivery (Scheduled for mid to late January 2026):
- Ishikawa Seasonal Vegetables: Kaga lotus root (approximately 350g), Pottelina (sweet potatoes, approximately 400g), Brussels sprouts (approximately 250g), Purple cabbage (one head, approximately 300-400g)

Please note that depending on weather conditions and growth progress, the delivery schedule and selection of vegetables may vary.

About the Home Chef Blender

The Home Chef Blender is equipped with functions that allow for both hot soups and cold smoothies to be prepared seamlessly. Its unique insulation structure and powerful eight-blade design ensure that ingredients retain their essential flavors and nutrients, making it simple to create hearty soups and refreshing smoothies. The blender is designed for effortless use so that all cooking can be completed without the need for transferring to pots. Enjoying fresh meals daily is more convenient than ever.

For more details about the Home Chef Blender, you can visit Siroca's official product page.

Conclusion

The Noto Support Subscription Service exemplifies Siroca's commitment to ongoing support for affected areas through innovative kitchen appliances. The company aims to find optimal ways to assist communities as they navigate the evolving situation in Noto, striving to bring light and hope back to everyday life. Together, through the shared efforts of consumers and producers, we can help sustain the spirit of recovery and community strength, one delicious meal at a time.