#Sustainability #Saudi Arabia #Riyadh #Energy #KAPSARC

KAPSARC's New Corporate Identity: A Step Forward in Energy Advisory

On July 1, 2025, KAPSARC, the King Abdullah Petroleum Studies and Research Center, unveiled its first brand refresh since its inception in 2016. This redesign marks a crucial milestone in their journey as a prominent advisory think tank, committed to enhancing Saudi Arabia's energy sector and contributing to global policy development through substantial research and insights.

A Modern Look with Purpose

The updated visual identity preserves the core logo to maintain continuity and institutional recognition but introduces a more modern aesthetic. The new design showcases a clean look, featuring a fresh color palette of emerald green and graphite gray. Each color is carefully chosen, reflecting the organization's mission to guide impactful policy-making toward a sustainable future.

Emerald green symbolizes wisdom, foresight, and sustainability—qualities that underpin KAPSARC's dedication to accurate data and thoughtful analysis. This vibrant color not only represents growth and prosperity but also highlights Saudi Arabia's commitment to sustainable development, integrating cultural identity into its global ambitions.

In contrast, graphite gray—derived from the Greek word graphein, meaning “to write”—emphasizes clarity in communication. This color plays a critical role in the context of KAPSARC's mission to support the global transition to effective energy solutions, underlining the importance of communication in policy advising.

Leading Through Research and Dialogue

KAPSARC focuses on numerous contemporary concerns in energy, environment, and regional economic development. As an accredited observer within platforms like the United Nations Framework Convention on Climate Change (UNFCCC) and the United Nations Environment Program (UNEP), KAPSARC actively partakes in global dialogues concerning climate change.

Through rigorous research and evidence-based recommendations, the center strives to inform and shape policies that are not only beneficial for the Kingdom but also reflective of global priorities. With an ever-evolving landscape in the energy sector, KAPSARC's advisory capabilities are increasingly integral to navigating these challenges—advancing Saudi Arabia’s energy policies while also contributing valuable insights internationally.

The refreshed identity is more than a cosmetic change; it signals KAPSARC’s ongoing commitment to excellence in energy consulting. Their work involves engaging with various stakeholders in policy making, driving progress toward a sustainable, net-zero future.

Looking Ahead

As KAPSARC embarks on this new chapter, their innovative identity reinforces the values of sustainability and effective communication they stand for. To learn more about their initiatives and research outcomes, you can find further details on their official website.

In conclusion, KAPSARC's brand refresh encapsulates not just a new visual identity but also a profound reaffirmation of their mission to lead wisely in energy and sustainability discourse—an essential endeavor for addressing both local and global energy challenges in contemporary society.