#USA #Atlanta #Franchise Development #Workout Anytime #Tim Hicks

Workout Anytime Enhances Leadership with Tim Hicks

In a strategic move aimed at growth amid increasing consumer spending on fitness, Workout Anytime recently appointed Tim Hicks as the new Vice President of Franchise Development. With Americans projected to invest around $60 billion in fitness by 2026, Hicks’ role is pivotal in steering the brand towards its ambitious expansion goals.

Workout Anytime has established itself as a premium 24/7 fitness franchise, and under Hicks' leadership, the company plans to refine its franchise development strategy. His mission is to collaborate with potential franchise partners while ensuring optimized real estate decisions and bolstering robust support systems for operational success. Hicks comes with over two decades of experience in the franchise sector, combining insights gained from previous franchisee roles and executive positions. This dual perspective is expected to enhance not only the brand's operational consistency but also the franchisee support structure.

Hicks expressed his enthusiasm about joining Workout Anytime, stating, "The model here is straightforward yet powerful—it boasts strong margins and significant scalability potential. Engaging with franchisees and ensuring their success aligns perfectly with the long-term vision for growth." This perspective resonates with the overall strategy that Workout Anytime is eager to implement, particularly after the firm announced its franchisee Jerry Pugh would take on the CEO position in April 2025.

The collaboration between Hicks and Pugh signals a fresh approach focused on empowering existing franchise owners to expand through the development of more units and strategic acquisitions. They are particularly keen on converting non-Workout Anytime fitness locations into franchise opportunities, which could significantly increase the brand’s national presence. Their visionary approach includes a plan to unveil 50 new locations in the upcoming two years, marking an exciting phase of expansion and development.

Pugh chimed in on Hicks' extensive experience, stating, "Tim combines sales, operations, and brand leadership in a unique way. As we look toward future growth, his emphasis on authenticity and commitment to franchisee success will play a critical role in shaping our business trajectory."

Besides enhancing franchise operations, Workout Anytime is on the lookout for both single and multi-unit owners ready to invest in the 24-hour fitness revolution. As the brand seeks to propagate its impact across the United States and Central America, prospective entrepreneurs are encouraged to explore collaboration with Workout Anytime.

With over 190 locations already established, Workout Anytime prides itself on providing state-of-the-art fitness facilities which cater to members at an affordable price point. The company’s traditional mantra revolves around "Think Big, Keep It Simple, and Do It with Integrity," which underscores its commitment to operational excellence and franchisee support. As it lays the groundwork for significant expansion, classes and information pertaining to franchise opportunities can be found on its dedicated website, workoutanytimefranchise.com.

In summary, Tim Hicks’ appointment heralds not just a new chapter for Workout Anytime, but also an innovative era for the premium fitness franchise model. With a focus on franchisee empowerment and growth, the company seems set to capitalize on the burgeoning fitness market, creating substantial opportunities for potential franchise partners and fitness enthusiasts alike.