Celebrating Dental Health: August 1st Reminds Us of Oral Care Importance

Every year, August 1st is recognized as 'Dental Health Day,' a special occasion initiated by Sangi Co., Ltd., the company renowned for its top-selling whitening toothpaste series, Apagard. This day serves as a reminder of the significance of maintaining healthy and beautiful teeth. The day was established with the motto, "Teeth are life," in reference to a well-known advertising catchphrase associated with Apagard's campaigns.

To celebrate this occasion, Sangi is launching a promotional campaign from July 3rd to August 5th, 2025, where 60 lucky participants can win a toothpaste formulated with medicinal Hydroxyapatite, a component vital for preventing cavities and promoting oral health.

Prize Details

Participants can select one product from a range of 12 different items, which includes both Sangi’s proprietary brands and OEM products. Five winners will be chosen from each item, resulting in a total of 60 recipients. The Hydroxyapatite included in all products is specifically designed to combat cavities by performing three key actions:

- It captures and removes plaque, the primary cause of tooth decay.
- It fills in micro-level scratches on the tooth's surface, smoothing it out.
- It replenishes the minerals that can leak from enamel, assisting in the remineralization of initial tooth decay.

In addition to the toothpaste, participants will also receive a bag of 'Kirazu Age,' a crunchy snack made from soybean powder. This tasty treat aims to encourage a chewing habit, making oral care a more enjoyable experience. Furthermore, those who do not win the main prizes will still receive a 2g sample of Apagard M Plus toothpaste, ensuring that everyone gets to experience the benefits of the medicinal Hydroxyapatite component.

About Dental Health Day

Established by Sangi, this day emphasizes the importance of oral health and has been observed for over a decade. The creation of this day directly connects to the catchphrase “Teeth are life,” asserting the value of dental health in both personal appearance and overall well-being.

2025 Events and Initiatives

To highlight the significance of this day, Sangi will also host multiple events, such as the Sangi Dental Health Award, which honors individuals who maintain exemplary dental health and exhibit vibrant lifestyles. Previous recipients of this prestigious award include figures from various fields such as sports, entertainment, and culture.

Additionally, Asahi Shimbun Publishing will organize an oral care seminar on the same day, featuring advice and insights on maintaining healthy teeth from celebrity guest peco.

For younger audiences, Sangi will introduce a fun educational content kit titled 'The Wonders of Teeth,' aimed at elementary school kids to spark interest in dental health while engaging them in finger-based activities.

The Science Behind Hydroxyapatite

Foundational to the Sangi product line is 'Medicinal Hydroxyapatite,' a unique substance derived from nanotechnology specializing in effective tooth enamel repair. This ingredient was inspired by research initiated in the 1970s by NASA, which studied how to safeguard astronauts' dental and bone health in a zero-gravity environment. Through meticulous research and development over the years, Sangi was the first globally to successfully incorporate Hydroxyapatite into toothpaste as an effective cavity prevention agent.

In 1985, Sangi launched the Apagard toothpaste series, becoming a leader in the market with continuous innovative advancements. As of 2024, Sangi receives accolades for its use of Hydroxyapatite in oral care, further cementing its role as a pioneer in the industry.

For continuous innovations in oral health, Sangi represents a benchmark with its multitude of effective products. Join them in celebrating Dental Health Day and embrace the gift of beautiful, healthy teeth!