#Japan #AI Marketing #Public Relations #Minato-ku, Tokyo #SCALE PR

Introducing the 7th Edition of SCALE PR ACADEMY

The highly anticipated 7th session of the SCALE PR ACADEMY is set to commence on April 23, 2025, under the expert guidance of renowned instructors. This program, managed by Honda Office Co., Ltd. in collaboration with Vector Group and PRAP Japan, aims to cultivate a new generation of PR professionals equipped to navigate the evolving landscape of public relations.

On the opening day, participants will experience the inaugural ceremony, alongside a dynamic event known as SCALE PR MEETUP. This meet-up will feature a keynote session by Nao Sato, the author of AI ni Erabare, Fan ni Aisarareru (Chosen by AI, Loved by Fans), who will share insights on the interplay between artificial intelligence and PR practices. Together with Tetsuya Honda, the founder and principal of SCALE, Sato will host a thorough discussion on what it means for a company to be selected by AI and adored by its audience in today's marketing context.

Event Overview for SCALE PR MEETUP and Opening Ceremony

Event Name: SCALE PR MEETUP and Opening Ceremony of SCALE PR ACADEMY 7th Session

• - Date: April 23, 2025, from 18:00 to 19:30
• - Themes: Key topics include the evolving role of PR in the age of AI and the skills PR professionals must develop to thrive.
• - Speakers: Join notable figures such as Nao Sato, Communication Director and Chairman of Fanbase Company, alongside Tetsuya Honda.
• - Format: The event will be held online and is free to attend. Those interested can register through the event page: SCALE PR ACADEMY Registration.

About SCALE PR ACADEMY

As the 7th iteration of this prestigious program, the SCALE PR ACADEMY emphasizes five core PR competencies essential for professionals in the field. Led by Tetsuya Honda and a team of eleven distinguished instructors from various sectors, participants will gain valuable knowledge and skills applicable in the fast-paced world of PR and marketing.

The course offers a comprehensive curriculum based on the innovative SCALE PR Competency Model, covering essential areas such as public relations, media, marketing, creativity, and management over a total of seven monthly sessions, from April to November 2025.

Summary of the Curriculum:

1. The Role and Message of Media in the Age of Diversity - May 21
- Speakers: Arihei Iwamoto and Toshihiro Yamada
2. Defining Roles of PR in Brand Meaning - July 9
- Speakers: Tomoko Tagami and Kyungjin Ha
3. Enhancing Editorial Skills to Leverage Trends - July 29
- Speakers: Koichiro Shima and Takeshi Yazaki
4. The Power of Narratives in Consumer Relations - August 25
- Speakers: Rika Nakazawa and Tetsuya Honda
5. Adaptive Scenario Planning and Execution - September 29
- Speakers: Ken Muro and Yuki Fujiwara

Closing Ceremony

The closing ceremony for the 7th session is anticipated to take place around October to December 2026.

Featured Instructor Profile: Nao Sato

Born in Tokyo in 1961, Nao Sato transitioned from a creative director at Dentsu to the founder and chairman of Fanbase Company. As an expert in community engagement and branded communication, he brings forth insights through various channels, from literature to public speaking. His publications include works that address contemporary marketing practices, making him a distinguished authority in the realm of PR.

More on SCALE Powered by PR

Since its inception in March 2020, SCALE has aimed to create a robust PR human resources platform. With around 1,700 registered individuals, the initiative focuses on matching companies with freelance or part-time PR talent effectively, utilizing an extensive competency model that sets the standard for PR education in Japan.

For more details on the program and upcoming events, visit SCALE Powered by PR.